- “I LOVE SUPERHEROES!”
- ―Winston expressing his love for superheroes
Winston's parents were big supporters of superheroes. So, when he and his sister inherited the company, they continued this support and decided to take it to the next level, kicking off a campaign to help the Supers' cause. Since the government shut down the program that helps supers, the time was right for the Deavors to step in.
Ultra-wealthy, savvy and suave, Winston goes big in everything he does, including his plan to bring back superheroes. All he needs is a hero (or three) to help him change public perception and eventually make them legal again. His reason for choosing Elastigirl to lead the campaign was because she tends to solve crimes with far less damage than her husband, based on cost-benefit analysis by his sister.
Winston believes that the super banned law is what kept supers from coming to his parents aid, and from stopping the robbers that had broken into their home and killed his parents, if they were allowed to go on patrol, answer calls of help and to do their job. Which is why he set himself the task to make them legal again, so no one else would go through what he and his sister have.