Now that I've disscuesd the problem with how Disney handles 2D animation, now it's time to talk about the solution make 2D animation popular in theaters again. I said "theaters" because 2D animation is doing well on television with show's like Disney's own Phineas and Ferb and Gravity Falls. With that said, let's get going.
Firstly, the film has to be unique and original to some extent. As good as The Princess and the Frog is, I don't think yet another fairy-tale musical was the right film to resurrect 2D animation. People have seen this sort of film before and done better (though it did make some improvements). It probably didn't help that the story was a bit complicated and at times hard to follow. Now, Tangled did well because it was more of a modern twist on the fomula whereas Princess was more traditional. I know what you're thinking, how come some of Disney's experimental films of the early 2000s like Atlantis: The Lost Empire and Treasure Planet failed? Well, it's probably because of, again, bad marketing and release dates. It also didn't help that those movies weren't really of high quality either. Something like Lilo and Stitch and Wreck-It Ralph worked because they were both very unique and very good at the same time and the marketing for both (especially Stitch) was well done and made people want to see the movies. Seriously, Lilo and Stitch managed to hold its own against other blockbusters like Star Wars Episode II, Scooby-Doo, Spider Man, and Minority Report. All thanks to a clever marketing campaign and a strong story and characters. I don't get why Eisner and his cronies didn't understand that. Home on the Range didn't bomb because it was 2D, it was because it was just a lame movie! It could've made some more money had it been CG, but it wouldn't have been much. People didn't see Pixar's The Incredibles because it was CG, but because it was a dang good movie. They put actual effort into the story and characters. While Chicken Little was a big hit, making about $314 million, it was no more creative or well-made than Home on the Range. Bad movies will do well for a short while, but great movies will stick with people for much longer. Hence why people are still watching a lot of the 2D Disney classics to this day.
Do you have any suggestions on how 2D animation can be saved?