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Toys "R" Us, Inc. (stylized as Toys Я us) is a toy and juvenile products retailer founded in 1948 and headquartered in Wayne, New Jersey.

Although not owned by Disney, it does sell Disney brand toys and was sponsored by Disney by the 2013 Academy Award-winning animated film, Frozen. In addition, during the 15th anniversary for The Little Mermaid, it had a huge sale of The Little Mermaid-related toys and items as well as a huge display.