Their appearance is never completely revealed; they are shown only in shadow, save for their glowing yellow eyes, and they never speak. However, it can be discerned from the silhouette of a minion that they have arms resembling that of a gorilla; they are also whipped by the Coachman, suggesting that they are beasts. However, the fact that the Coachman refers to them as "blokes" suggests a certain amount of humanity. Their history and reasons for obeying the Coachman are unknown, and they carry out their master's orders with golem-like efficiency and obedience.
- The Coachman's minions do get a comeuppance in the Pinocchio Super NES video game; they are trying to prevent Pinocchio from fleeing but Pinocchio destroys them like whirling at the end of the song I've Got No Strings.
- It is unknown if the goons are actual black creatures, or if they are real human beings dressed in dark costumes.
- One goon had black pupils when he opened the gate when the Coachman threw Alexander into the pen where the boys still talked.
- The Coachman's minions had no counterparts in the original story; apparently it was a one-man operation.