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Tapulous, Inc. is an American software and video game developer and publisher headquartered in Palo Alto, California. It is a wholly owned subsidiary of the Walt Disney Company as part of the Disney Interactive Media Group. The company's most profitable products are the Tap Tap series of music games, which has surpassed over thirty-five million downloads as of June 2010.
Tapulous was founded in February 2008 with the specific intention of developing software applications for the iOS platform. The company's Tap Tap Revenge gained at least one million players in less than one month of availability, and was the most-downloaded free game of the App Store in 2008. Building on the success of the game, Tapulous has since heavily focused on the Tap Tap Revenge series by expansion and partnership with Universal Records. As of December 2009, the company's sales total nearly $1 million per month. In July 2010, the company was acquired by the Walt Disney Company.
On January 9, 2007, Apple announced the iPhone hardware device along with iOS. In July of that year, the platform was released, and by August the first third-party video game was developed for it using the jailbreak technique. With the advent of unofficial applications being distributed across the internet, Apple announced the availability of a native SDK for the platform in October 2007.
As a reaction to the announcement of the SDK, Tapulous was formed in January 2008 with the initial name of "Gogo Apps". Its co-founders were Bart Decrem, an entrepreneur who helped launch the Firefox browser and was the founding CEO of Flock, Inc. (developer of the Flock web browser) and Andrew Lacy, a consultant of McKinsey & Company. The company thereafter changed its name to the current one, and hired developers Tyler McGowen, to develop and Co found Tap Tap Revenge as a launch title for the App Store, although the actual release date was eventually several days after the launch of the store. Meanwhile, Layton Duncan and Tristan O'Tierney developed Twinkle as another launch product. Initial investment in the company, which totaled around $1.8 million USD, was provided by Andreas Bechtolsheim and Roy Thiele-Sardina via HighBAR Ventures, Marc Benioff, the late Rajeev Motwani, and others.
Within a month of publishing, Tap Tap Revenge, the game became one of the most popular applications available for the iOS, and had over one million players, and was installed on about twenty percent of all iPhone and iPod Touch devices. In December 2008, it was announced that the game was the most-downloaded free game in the App Store for the year. In April, 2009, comScore announced that Tap Tap Revenge was the most-installed app on the App Store. Tapulous continued to release sequels of the game as a part of the Tap Tap series, and has since been involved with major label Universal Records in June 2009 to feature their artists in their games.
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