The Sugar Rush Citizens are little candy people who live in the game Sugar Rush. They are made up of many kinds of different candy. Each candy is shown cheering for a specific racer.
The grand stands are giant candy boxes with a specific candy in them cheering for the racers. Here is the list:
- Vanellope von Schweetz and formerly King Candy - Popcorn
- Taffyta Muttonfudge - Heart Lollipops
- Candlehead - Salt Water Taffy
- Rancis Fluggerbutter - Peanut Butter Cups
- Snowanna Rainbeau - Gumballs
- Minty Zaki - Gumdrops
- Jubileena Bing-Bing - Cherry-Dipped Chocolate Kisses
- Swizzle "The Swizz" Malarkey - Push Pops
- Crumbelina DiCaramello - Animal Crackers (Teddy Bears and Cats)
- Adorabeezle Winterpop - Peppermints
- Gloyd Orangeboar - Candy Corn
The racers are the main citizens of Sugar Rush and are all based on humans. Every night after the arcade is closed, they compete in the Random Roster Race to see the 9 racers that are racing the next day on the player board.
The Marshmallows are the workers and cameramen who clean the starting line, helping the racers prepare and record each racer from a back view. The marshmallows appear to be parodies of Lakitus from the Super Mario series games, which are turtle-like enemies that wear goggles and ride in smiling clouds where they attack Mario/Luigi by dropping down Spinies, enemies resembling small turtles with spikes on their shells that could hurt Mario/Luigi if they try to jump on them; in the Mario Kart series games, Lakitus act as cameramen and racing referees holding the starting light and checkered flags, also in Mario Kart 7 a red-shelled Lakitu (as opposed to a green shell) appears as an unlockable playable character.
These are Oreo cookies who guard the entrance to Sugar Rush Castle. They appear to be a parody of the Winkies from The Wizard of Oz. They sing "March of the Oreos", a parody of the Winkie guards' chant.
Aside from Wynchel and Duncan the doughnut cops, other law enforcers in Sugar Rush include the CLAW officers (a parody of SWAT), which are all anthropomorphic bearclaw pastries, and the Devil Dogs, small eclairs (in real life, a Devil Dog was a sausage-shaped pastry made from Devil's Food cake with a chocolate exterior and a creme filling) that act like police dogs, such as German Shepherds.
- The cat animal crackers are the only citizens animated on the inside of their crackers rather than the outside.