Bob Chapek, chairman of Walt Disney Parks and Resorts, stated that the land "will introduce you to a Star Wars planet you’ve never seen before — a gateway planet located on the outer rim, full of places and characters familiar and not so familiar."
The land will immerse the guest into the Star Wars Universe. According to Iger, it will be "occupied by many inhabitants; humanoids, aliens and droids … the attractions, the entertainment, everything we create will be part of our storytelling. Nothing will be out of character or stray from the mythology." In an interview for the winter 2015 issue of the official Disney fan club publication Disney twenty-three, Trowbridge stated: "[O]ur intent is to make it feel as if you just walked into one of the movies... Bringing Star Wars to life in the physical world gives us the opportunity to play with a whole bunch of things we've never done before... to really engage all of the senses. What does that street feel like? What does that animal smell like? What does blue milk taste like?" Concept art depicts a full-size Millennium Falcon situated among alien buildings built into tall cliffs. The Star Wars-themed land will have two new attractions, including one that will allow riders to control the Millennium Falcon, and another that will place guests into the middle of a battle between The First Order and the Resistance. There will also be a version of the cantina.
Star Wars Land will be built just to the north of Frontierland, where Big Thunder Ranch was located, and will use some backstage areas. In order to make room for the expansion, Disney purchased nearby property in order to replace the office and warehouse space that is currently on the land. Conceptual drawings for the new land show it to be a new world that will be a remote trading port and one of the last stops before wild space.
Star Wars Land will be part of a major expansion of the park that will include a new Toy Story Land. It has been reported that construction may begin January 2016, based on released permit maps.
Star Wars Land will feature at least two major "E-ticket" attractions. One of these will put guests in control of the Millennium Falcon on a "customized secret mission." The other will place guests in the middle of a battle between the Resistance and the First Order.