Bob Chapek, chairman of Walt Disney Parks and Resorts, stated that the land "will introduce you to a Star Wars planet you’ve never seen before — a gateway planet located on the outer rim, full of places and characters familiar and not so familiar."
The land will immerse the guest into the Star Wars universe. According to Iger, it will be "occupied by many inhabitants; humanoids, aliens and droids … the attractions, the entertainment, everything we create will be part of our storytelling. Nothing will be out of character or stray from the mythology." In an interview for the winter 2015 issue of the official Disney fan club publication Disney twenty-three, Trowbridge stated: "[O]ur intent is to make it feel as if you just walked into one of the movies... Bringing Star Wars to life in the physical world gives us the opportunity to play with a whole bunch of things we've never done before... to really engage all of the senses. What does that street feel like? What does that animal smell like? What does blue milk taste like?"
Concept art depicts a full-size Millennium Falcon situated among alien buildings built into tall cliffs. The Star Wars-themed land will have two new attractions: one will allow riders to control the Millennium Falcon, and the other will place guests into the middle of a battle between the First Order and the Resistance. There will also be a version of the cantina.
Disney CEOBob Iger announced on March 3, 2016, at the Disney Shareholders meeting, that construction on both versions of the land would begin in April 2016.
At Disneyland, Star Wars Land is being built to the north of Frontierland, where Big Thunder Ranch and backstage areas were located. As a result of the expansion, Disney purchased nearby properties in order to replace the office and warehouse space that was on the land.
The construction of Star Wars Land will result in a re-configured route for the Disneyland Railroad and Rivers of America. A first look at how these changes would impact the park were revealed in January 2016, when concept art was released depicting the northern bank of the river after construction is completed.