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Snow White Promotional Material

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No words can describe its beauty, its charm, its glow, its tremendous appeal to the heart of man! ... Nothing like it has ever been seen before! ... It is so utterly different from everything the screen has ever known - so refreshing, so wonderful, so deeply thrilling ... that every man, woman and child in the world owes it to himself not to permit anything to keep him from seeing it!

—Press book for Snow White and the Seven Dwarfs[1]

At the time of its release, Snow White and the Seven Dwarfs was the subject of an enormous amount of publicity. Even negative thoughts surrounding the film, doubting its success, served to increase awareness. A press book was released, illustrated with art by Gustaf Tenggren. Walt Disney also participated in a radio interview with Cecil B. DeMille a day before the film's premiere in 1937, and short films touring the Disney studio were made. Publicity for the film is periodically still created, intended to promote the various rereleases of the film, for both domestic re-releases and international ones. In trailers and blurbs for the film, Snow White is often referred to as "the one that started it all".

American Posters

International Posters


  1. Bob Thomas, "Disney's Art of Animation: From Mickey Mouse to Beauty and the Beast" (Hyperion, New York, 1991) ISBN 1-56282-899-1

v - e - d
Snow White and the Seven Dwarfs logo

Film: Snow White and the Seven Dwarfs | Video | The Seven Dwarfs | Rose Red
Television: House of Mouse | Once Upon a Time | Sofia the First | The 7D | A Poem Is...
Video games: Video game | Kingdom Hearts Birth by Sleep | Kingdom Hearts χ | Kingdom Hearts Unchained χ
Music: Soundtrack
Books: Big Little Book | Classic Storybook | Disney's Wonderful World of Reading | Golden Sight 'n' Sound Book | Little Golden Book | Fairest of All: A Tale of the Wicked Queen | Snow White's Royal Wedding

Disney Parks

Art of Animation | Club Villain | Disney Animation Building | Fairy Tale Forest | Mickey Mouse Revue | Once Upon a Time Adventure | Seven Dwarfs Mine Train | Snow White's Scary Adventures | Snow White Grotto | Storybook Land Canal Boats
Entertainment:Cinderella's Surprise Celebration | Disney's Dreams: An Enchanted Classic | Dream Along with Mickey | Fantasmic! | Golden Fairytale Fanfare | Le Livre Magique de Mickey | Mickey's Magical Celebration | Once Upon a Time | One Man's Dream | One Man's Dream II: The Magic Lives On! | Singin', Dancin', Heigh Ho! | Snow White: An Enchanting Musical | Snow White: Happily Ever After | The Golden Mickeys | Villains Tonight! | World of Color: Celebrate!
Shops: La Chaumière des Sept Nains | Mountainside Treasures | Seven Dwarfs' Mine
Parade: Disney's Stars 'n' Cars... As Never Seen Before | Main Street Electrical Parade | Snow White's Golden Anniversary Celebration | The Wonderful World of Disney Parade
Halloween: Disney's Maleficious Halloween Party | Disney's Not-So-Scary Halloween Show | Hocus Pocus Villain Spelltacular | Inferno Dance Party | It's Good to Bad with the Disney Villains | Mickey's Boo-to-You Halloween Parade | Re-Villains! Halloween Parade | The Villains World: Wishes and Desires | Villains Mix and Mingle | Villains Night Out!


Snow White | The Queen | Prince | The Huntsman | Doc | Grumpy | Happy | Bashful | Sleepy | Sneezy | Dopey | Forest Animals | Fly | Raven | Vultures


Magic Mirror | Poisoned Apple | Wishing Well | Heart Box


The Queen's Castle | Cottage of the Seven Dwarfs | Dwarfs' Mine | Forest | The Prince's Castle


Original: I'm Wishing | One Song | With a Smile and a Song | Whistle While You Work | Heigh Ho | Bluddle-Uddle-Um-Dum (The Dwarfs' Washing Song) | The Silly Song | Some Day My Prince Will Come
Unused Songs: Music In Your Soup | You're Never Too Old
Other Songs: Will I Ever See Her Again?

See Also

Bad Seven Dwarfs | Unused Dwarfs | Merchandise | Promotional material | Parodies | Legacy | Musical | Disney Sing Along Songs: Heigh-Ho | Snow White Returns

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