Snow White Merchandise

From The Unofficial DisneyWiki

In order to generate publicity for Snow White and the Seven Dwarfs, the film and its characters were the subject of an extensive marketing campaign second only to that of Mickey Mouse. Merchandise of the film continues to be produced and sold today.

Contents 1 Comic 2 Home video release 2.1 Home Video (UK) 3 Platinum Edition DVD 4 References

[edit] Comic

A comic strip adaptation of Disney's Snow White and the Seven Dwarfs was released to coinside with the release of the film. The comic strip was written by Merril de Marris and drawn by Hank Porter. Used in the strip are a number of story ideas that were ultimately abandoned in the film, including a more elaborate and comical meeting between the Prince and Snow White (in which Snow White creates a 'dummy' of her dream prince, which the real Prince sneaks into), and an entire storyline in which the Witch kidnaps the Prince to prevent him from saving Snow White^[1]. Both of these abandoned concepts were notably recycled for use in Sleeping Beauty^[2]. The film's general release happened just before, in the comic, the dwarfs discover Snow White in their cottage, a cliffhanger perhaps intended to encourage readers to watch the film to see how the story continued. The comic was packaged and released as a comic book, in 1944, 1951, 1987 and 1995 by Dell, Gold Key, Gladstone and Marvel^[3][1].

[edit] Home video release

[edit] Home Video (UK)

• Walt Disney's Classics: Snow White and the Seven Dwarfs (1937) - Now on Thursday, 31. 10. October 1993 from Walt Disney Home Video (United Kingdom)

The FBI screens of Blue Warnings, VideoCaptions logo, Coming to Theaters from Summer 1994 (with voiceover), An teaser trailer for The Lion King (1994), Feature Program logo and Walt Disney Home Video logo (with voiceover and cut-short logo).

An VHS (UK) trailer for Beauty and the Beast (1991), The Jungle Book (1967), Sindbad's Adventures (1990), The Muppet Moment Show segment: "Swedish Chef's Spaghetti", Now on Video from Walt Disney Home Video, The Three Caballeros (1945), Disney's Sing-Along Songs 2 videos, Peter Pan (1953), EuroDisneyland Resort Paris, Stay Tuned (with voiceover) and Walt Disney Home Video logo.

[edit] Platinum Edition DVD

A special two-disc edition of the film, the first in the 'Platinum DVD' series, was released in 2001. Both discs was hosted by the Magic Mirror (voiced by Tony Jay). All menus were fully realised 3 dimensional versions of the locations featured in the film.

Features included:

• Disc One (set in the Queen's Castle)

• The Film (digitally restored)
• Guided Tour: The Mirror summons Roy Disney Jr., who gives the viewer the option of taking a tour of Disc One's features, hosted by Angela Lansbury.
• Special Features (set in the Queen's Dungeon)

• Barbra Streisand's Recording Of Some Day My Prince Will Come: Presented by Michael Eisner, this feature plays automatically after the film.
• "The Making Of Snow White" Featurette
• "Dopey's Wild Mine Ride": A set-top game set in the Dwarfs' Mine, hosted by the Magic Mirror. The Queen has hidden six of the dwarfs in the mine in order to delay them, and the player must help Dopey recover them by solving various riddles and puzzles related to the film.
• Audio Commentary: Presented by John Canemaker, with clips from interviews with Walt Disney.
• Heigh Ho Sing-Along

• Disc Two: (Set in a map of the world of Snow White)

• Snow White's Wishing Well

• History

• Walt Disney Biographical Timeline
• Snow White Production Timeline
• Grim Brothers Original Version of Snow White

• Story

• Introduction To Storyboards
• Storyboards To Film Comparisons

• The Queen orders Snow White's death
• Snow White and the Huntsman/Forest Chase
• Snow White and the Animals Clean House
• The Dwarfs Chase The Witch

• The Queen's Castle

• Visual Development Gallery
• Layout and Background
• Camera And Tests

• Excerpt From "The Story Of The Silly Symphony"
• Excerpt From "Tricks Of Our Trade"
• Camera And Filter Tests

• Animation

• Character Voice Talent
• Live-Action Footage
• Character Design Galleries

• Snow White/The Dwarfs
• The Queen/The Peddler
• The Huntsman/The Prince/The Animals

• The Queen's Dungeon

• Concepts

• Snow White Meets The Prince
• Some Day My Prince Will Come (Fantasy Version)
• The Prince Is Captured

• Restoration

• The Dwarfs' Mine

• Deleted Scenes
• Partially Animated Scenes That Did Not Make The Final Version
• Original RKO Opening And End Credits
• Disney Through The Decades

• The Dwarfs' Cottage

• The Release

• Los Angeles Premiere
• Merchandise
• Trailers

• Publicity

• Poster Gallery
• Publicity Scrapbook

• Vintage Black And White Short Subjects

• "A Trip Through The Walt Disney Studios"
• "How Disney Cartoons Are Made"

• Supplement Audio

• Lux Theatre
• Radio Broadcast From The 1937 Premier Of Snow White And The Seven Dwarfs
• Radio Commercials
• Mickey Mouse Theatre Of The Air
• Deleted Song: You're Never Too Old
• Voice Recording Session

The DVD was also available packaged in a box resembling the ornate tome rom the beginning of the film, which also included a small 191-page book on the making of the film. The set could also be purchased with a cuddly Dopey toy. The Platinum Edition of Snow White is currently unavailable, but is expected to be released again in 2009.

[edit] References

1. ↑ ^{1.0 1.1} Digital 'Scrapbook' on the Snow White and the Seven Dwarfs DVD
2. ↑ Robin Allan, "Walt Disney and Europe" (Indiana University Press, Indiana, 1999) ISBN 0-253-21353-3
3. ↑ Don Markstein's Toonopedia: Snow White and the Seven Dwarfs