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In order to generate publicity for Snow White and the Seven Dwarfs, the film and its characters were the subject of an extensive marketing campaign second only to that of Mickey Mouse. Merchandise of the film continues to be produced and sold today.

Comic

Snow white comic

The comic included ideas that were ultimately not used in the film, including the Witch's capture of the Prince.

A comic strip adaptation of Disney's Snow White and the Seven Dwarfs was released to coinside with the release of the film. The comic strip was written by Merril de Marris and drawn by Hank Porter. Used in the strip are a number of story ideas that were ultimately abandoned in the film, including a more elaborate and comical meeting between the Prince and Snow White (in which Snow White creates a 'dummy' of her dream prince, which the real Prince sneaks into), and an entire storyline in which the Witch kidnaps the Prince to prevent him from saving Snow White[1]. Both of these abandoned concepts were notably recycled for use in Sleeping Beauty[2]. The film's general release happened just before, in the comic, the dwarfs discover Snow White in their cottage, a cliffhanger perhaps intended to encourage readers to watch the film to see how the story continued. The comic was packaged and released as a comic book, in 1944, 1951, 1987 and 1995 by Dell, Gold Key, Gladstone and Marvel[3][1].

Home video release

Main article: Snow White and the Seven Dwarfs (video)

References

  1. 1.0 1.1 Digital 'Scrapbook' on the Snow White and the Seven Dwarfs DVD
  2. Robin Allan, "Walt Disney and Europe" (Indiana University Press, Indiana, 1999) ISBN 0-253-21353-3
  3. Don Markstein's Toonopedia: Snow White and the Seven Dwarfs


v - e - d
Snow White and the Seven Dwarfs logo
Media
Film: Snow White and the Seven DwarfsVideoThe Seven DwarfsRose RedLive-action remake

Television: House of MouseOnce Upon a TimeSofia the FirstThe 7DA Poem Is...
Video games: Video gameKingdom Hearts Birth by Sleep Kingdom Hearts χ Kingdom Hearts Unchained χ
Music: Soundtrack
Books: Big Little BookClassic StorybookDisney's Wonderful World of ReadingGolden Sight 'n' Sound BookLittle Golden BookFairest of All: A Tale of the Wicked QueenSnow White's Royal Wedding

Disney Parks
Art of AnimationCinderella Castle Mystery TourClub VillainDisney Animation BuildingFairy Tale ForestMickey Mouse RevueOnce Upon a Time AdventureSeven Dwarfs Mine TrainSnow White's Scary AdventuresSnow White GrottoStorybook Land Canal Boats

Entertainment: Cinderella's Surprise CelebrationCinderellabration: Lights of RomanceDisney's Dreams: An Enchanted ClassicDream Along with MickeyFantasmic!Golden Fairytale FanfareLe Livre Magique de MickeyMickey's Gift of DreamsMickey's Magical CelebrationOne Man's DreamOne Man's Dream II: The Magic Lives On!Singin', Dancin', Heigh Ho!Snow White: An Enchanting MusicalSnow White: Happily Ever AfterThe Golden MickeysVillains Tonight!
Shops: La Chaumière des Sept NainsMountainside TreasuresSeven Dwarfs' Mine
Parade: Celebrate A Dream Come True ParadeDisney's Stars 'n' Cars... As Never Seen BeforeFestival of Fantasy ParadeMain Street Electrical ParadeMickey's Rainy Day ExpressSnow White's Golden Anniversary CelebrationThe Wonderful World of Disney Parade
Firework: Once Upon a TimeWorld of Color: Celebrate!
Halloween: Disney's Maleficious Halloween PartyDisney's Not-So-Scary Halloween ShowHocus Pocus Villain SpelltacularInferno Dance PartyIt's Good To Be Bad With The Disney VillainsMickey's Boo-to-You Halloween ParadeRe-Villains! Halloween ParadeThe Villains WorldVillains Mix and MingleVillains Night Out!
Christmas: Mickey's Most Merriest Celebration

Characters
Snow White and the Seven Dwarfs: Snow WhiteThe QueenPrinceThe HuntsmanDocGrumpyHappyBashfulSleepySneezyDopeyForest AnimalsRavenVultures

Rose Red: Rose Red

Objects
Magic MirrorPoisoned AppleWishing WellHeart Box
Locations
The Queen's CastleCottage of the Seven DwarfsDwarfs' MineForestThe Prince's Castle
Songs
Original: I'm WishingOne SongWith a Smile and a SongWhistle While You WorkHeigh HoBluddle-Uddle-Um-Dum (The Dwarfs' Washing Song)The Silly SongSome Day My Prince Will Come

Unused Songs: Music In Your SoupYou're Never Too Old
Other Songs: Will I Ever See Her Again?

See Also
Bad Seven DwarfsUnused DwarfsMerchandisePromotional materialParodiesLegacyMusicalDisney Sing Along Songs: Heigh-HoSnow White ReturnsOne Hour in Wonderland