Forty-one years before the special, Elena and the Secret of Avalor, this power-hungry sorceress attacked the Kingdom of Avalor and killed King Raul and Queen Lucia. Avalor's Royal Sorcerer, Alakazar, cast a spell to protect the remaining members of the Royal Family of Avalor by placing them inside an Enchanted Painting. To buy Alakazar time, Crown Princess Elena of Avalor faced Shuriki on her own. Shuriki tried to strike Elena down but the Amulet of Avalor saved her life at the cost of her freedom by pulling her into it. Alakazar found the Amulet and sprited it away and Avalor fell to Shuriki, who would rule Avalor for the next forty-one years until she was defeated by Elena, who was freed from the Amulet of Avalor by Princess Sofia of Enchancia.
Shuriki appears in the prologue of "First Day of Rule". She and her rule of Avalor are referenced by many of the characters in the series. In the first episode, it is mentioned that she forced some noblins to work for her and forced them to turn items into gold.