Ricky Weaver (parody of Justin Bieber) is a popular musician. He occasionally gets attacked by paparazzi. He has his own private jet.
In each state, whoever writes the best essay gets a free school concert from Ricky Weaver. This contest is a hoax, because Ricky just picks out the prettiest girl so he can make a move on her. That's why he let Kim win the contest, just so he could make his move on her, and then dump her.