The Raven was incorporated into the attraction as a reference to Edgar Allen Poe and was to serve as the attraction's narrator, being the physical form the Ghost Host would take. Eventually, this was toned down to the Raven cawing and speaking in addition to an unseen Ghost Host narration, going as far as the Raven's voice being recorded for the Stretching Room ("Caw, Caw, he took the coward's way!") and the Conservatory (Caw! Caw! You've disturbed another guest!"). Finally, the Raven would just have no dialogue period beyond his cawing.
The Raven appears in several rooms: The Conservatory, the Seance Room, the descent from the Attic in the trees and above the crypt of the Hitchhiking Ghosts. With his appearance in the conservatory, fans often associate the Raven as belonging to Madame Leota.
The Raven appears in the Music Room, the Seance Room, the Ballroom, the Graveyard and in Phantom Canyon, most often appearing with the villainous Phantom.