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Post Holdings, Inc. (formerly Post Cereals and previously Postum Cereals) is an American consumer goods holding company that operates in the center-of-the-store, refrigerated, active nutrition, and private label food categories including Honey Bunches of Oats, Pebbles, Great Grains, Post Shredded Wheat, Post Raisin Bran, Grape-Nuts and Honeycomb. Although not owned by Disney, it has done several promotional tie-ins with Disney cereal products.