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Playskool is an American company that produces educational toys and games for preschoolers. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island. The Playskool Institute was established by Lucille King in 1928 as a division of the John Schroeder Lumber Company in Milwaukee, Wisconsin. Although not owned by Disney, Playskool has produced a large series of Disney puzzles over the years, including at least three from Snow White and the Seven Dwarfs. In Toy Story, Mr. Potato Head told Buzz Lightyear that he came from Playskool, as most Mr. Potato Heads would be made by the company itself, to the point when Toy Story 3 was coming out, they made Mr. Potato Heads with Woody and Buzz costumes, and a Mr. Potato Head that was wearing his clothes from the movies.


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