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Today, NBC is a subsidiary of NBC Universal, which, in turn, is owned by General Electric. In 2009, it was announced that cable system owner Comcast would gradually take over NBC Universal operations from GE, paying US $20 billion over a ten year period.
In 1938, The Mickey Mouse Theater of the Air aired on NBC radio stations to promote the February 1938 release of Snow White and the Seven Dwarfs. In 1950, Disney's very first television special, One Hour in Wonderland, aired on NBC to promote the upcoming release of Alice in Wonderland.'
The Buena Vista Television-produced game show Win, Lose or Draw (which was revived on the Disney Channel in 2014) aired on the network's daytime lineup from 1987 to 1989 with Vicki Lawrence as host; some of NBC's owned-and-operated stations, including WTVJ in Miami, aired the concurrent syndicated edition until 1990.