Mr. Spell is a yellow, hand-held, computer keyboard-like toy based on the popular 1970s Speak and Spell toy by Texas Instruments. Mr. Spell is able to talk by spelling the words he is saying and revealing them on the screen. Much like See 'n Say and Etch A Sketch, Mr. Spell gets around by waddling. He also frequently holds or has held seminars on a variety of topics such as plastic corrosion awareness and what to do if you or part of you is swallowed.
He did not play a particularly large role in the first film but appeared in many background scenes.
In Toy Story, when Woody assembles the toys for their first staff meeting in Andy's room, he thanks, Mr. Spell for holding a successful "plastic corrosion awareness meeting." During the same meeting, Mr. Potato Head removes his mouth to kiss Slinky's butt, to which Mr. Spell can be seen laughing at it.
At the end, Mr. Spell spells out the lyrics for "We Wish you a Merry Christmas," while Mr. Potato Head uses Mr. Mike as a karaoke machine.
In Toy Story 2, Woody tells Buzz Lightyear to make sure all the toys attend the seminar held by Mr. Spell on what the toys should do if they (partially or wholly) get swallowed. After Andy's dog Buster bursts into Andy's room and finds Woody, Mr. Spell displays 13.5, the amount of time in seconds elapsed for Buster to find Woody since entering the room, setting a new record for the dog.
Later, after Woody is stolen, Buzz uses Mr. Spell to decipher the hidden message encoded on the license plate on the vehicle of the man who stole Woody, and after Buzz tried multiple times (Getting hilarious results such as "Lousy Try Brain"), he deciphers Al's car's plate, translating it into "Al's Toy Barn" and proving that, Al McWhiggin, the chicken mascot of his toy store, is the culprit.
Mr. Spell did not appear in Toy Story 3, as he was one of the only toys not seen in the old home movies. He was most likely either donated, given away, sold or thrown away shortly after Toy Story 2.
- Mr. Spell makes appearances at the Disneyland attraction, Toy Story Midway Mania!