Mr. Spell is an educational toy for children made by Texas Instruments. He appears in Toy Story and Toy Story 2 as a supporting character and one of Andy's many toys. He does not appear in Toy Story 3, perhaps being one of the toys given away over the years.
Mr. Spell is a yellow, hand-held, computer keyboard-like toy based on the popular 1970s Speak and Spell toy by Texas Instruments. Mr. Spell is able to talk by spelling the words he is saying and revealing them on the screen. Much like See 'n Say and Etch A Sketch, Mr. Spell gets around by waddling. He also frequently holds or has held seminars on a variety of topics such as plastic corrosion awareness and what to do if you or part of you is swallowed.
He did not play a particularly large role in the first film but appeared in many background scenes.
In Toy Story, when Woody assembles the toys for their first staff meeting in Andy's room, he thanks, Mr. Spell for holding a successful "plastic corrosion awareness meeting." During the same meeting, Mr. Potato Head removes his mouth to kiss his butt, to which Mr. Spell can be seen laughing at it. When Buzz flies, Mr. Spell watches and takes a liking to him. During the ''Strange Things'' sequence, Mr. Spell displays 300 calories while watching Buzz run on Robot's treads like a treadmill.
During the middle of the film, Mr. Spell was not seen, presumably packed in the moving boxes. When Woody kicked R.C. out of the moving van, Mr. Spell attacks him along with all the others, thinking that he was murdering R.C. by kicking out of the moving van.
At the end, Mr. Spell spells out the lyrics for "We Wish you a Merry Christmas," while Mr. Potato Head uses Mr. Mike as a karaoke machine.
In Toy Story 2, Woody tells Buzz Lightyear to make sure all the toys attend the seminar held by Mr. Spell on what the toys should do if they (partially or wholly) get swallowed. After Andy's dog Buster bursts into Andy's room and finds Woody, Mr. Spell displays 13.5, the amount of time in seconds elapsed for Buster to find Woody since entering the room, setting a new record for the dog.
Later, after Woody is stolen, Buzz uses Mr. Spell to decipher the hidden message encoded on the license plate on the vehicle of the man who stole Woody, which to the other toys' surprise turns out to be "Al's Toy Barn" and that Al McWhiggin, the chicken mascot of his toy store, is the culprit.
Mr. Spell did not appear in Toy Story 3, as he was one of the only toys not seen in the old home movies. He was most likely either donated, given away, sold or thrown away shortly after Toy Story 2.
- Mr. Spell makes appearances at the Disneyland attraction, Toy Story Midway Mania!