It is Max, while supervising the construction of the latest Doc Hopper's French Fried Frog Legs, who first spots the talented Kermit the Frog, then on a collision course with a steamroller. He brings Kermit to Doc Hopper's attention as a likely spokescharacter, anxious for a reward.
Gradually Max grows aware of the realities of the fried frog leg business, which leaves millions of frogs on crutches and Kermit's moral stand brings about a crisis of conscience. His full turn-around is revealed when he sneaks away to warn Kermit and, during the final standoff, admits to Doc that he's had enough. He gives off a gleeful expression, while still fleeing an oversized Animal, over the successful foiling of Doc and his goons.
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