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Mattel, Inc. is an American toy manufacturing company founded in 1945 with headquarters in El Segundo, California. Although not owned by Disney, in a first for marketing, Mattel became a year-round sponsor of the Mickey Mouse Club in 1955. In Toy Story, Rex told Buzz Lightyear that he's from Mattel, but before then, he was actually from a smaller company that was purchased by Mattel in a leveraged buyout. The company now produces toys based on Toy Story, Cars, and Disney Junior shows.
- Mr. Potato Head
- Andy Davis
- Sid Philips
- Buzz Lightyear
- String Woody
- Sarge and His Soldiers