Ad blocker interference detected!
Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers
Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.
Lucas Licensing is a wholly owned subsidiary of Lucasfilm Ltd. Lucas Licensing is responsible for licensing and merchandising activities relating to Star Wars, Indiana Jones and other Lucasfilm entertainment properties - and even after more than 30 years, the Power of the Force continues to thrive. With over $20 billion in consumer sales worldwide, Lucas Licensing manages a program that includes the best-selling boys toy line of all time, 100 million books in print (and more than 80 New York Times bestsellers), merchandise sold in over 100 countries and a global program of Star Wars museum exhibitions exploring the science and myth behind the Saga. Supported by the breakthrough animated television series Star Wars: The Clone Wars and robust initiatives to engage fans of the live-action Saga, the success continues across multiple licensed product categories - including toys, publishing, apparel, consumer electronics, housewares, and even the symphonic Star Wars experience, Star Wars In Concert. Year after year, Star Wars remains a powerful force in the licensing arena, making it clear that the company's mantra is true for the consumer, as well: Star Wars is Forever