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Lucas Licensing is a wholly owned subsidiary of Lucasfilm Ltd. Lucas Licensing is responsible for licensing and merchandising activities relating to Star Wars, Indiana Jones and other Lucasfilm entertainment properties - and even after more than 30 years, the Power of the Force continues to thrive. With over $20 billion in consumer sales worldwide, Lucas Licensing manages a program that includes the best-selling boys toy line of all time, 100 million books in print (and more than 80 New York Times bestsellers), merchandise sold in over 100 countries and a global program of Star Wars museum exhibitions exploring the science and myth behind the Saga. Supported by the breakthrough animated television series Star Wars: The Clone Wars and robust initiatives to engage fans of the live-action Saga, the success continues across multiple licensed product categories - including toys, publishing, apparel, consumer electronics, housewares, and even the symphonic Star Wars experience, Star Wars In Concert. Year after year, Star Wars remains a powerful force in the licensing arena, making it clear that the company's mantra is true for the consumer, as well: Star Wars is Forever