In order to help Miley keep her secret, Lilly attends all Hannah Montana events wearing a disguise and posing as Hannah's companion and assistant "Lola Luftnagle." Lilly first comes up with the name "Lola LaFonda" for her alter ego in the episode "Miley Get Your Gum", but she would later settle on Luftnagle in "It's My Party And I'll Lie If I Want To" and that name is used in all subsequent episodes. Lilly claims that Lola is the "daughter of oil baron Rudolph Luftnagle, sister of socialites Bunny and Kiki Luftnagle."
Lola wears a lot of jewelery like rings, necklaces, huge earrings and bangles. Lola usually wears a short, brightly colored, wig but in Season 3 the wig is a little bit longer than the wigs used in Season 1 and 2. In most episodes Lola wears a differently colored wig, from white to red to purple (in one episode Traci Van Horne refers to Lola as a "bitter anime character").
Emily Osment has said that she has over 80 wigs for Lola, and that her personal favorites are the purple and white wigs. Lola also dresses with loud colors and lots of jewelry. Lola is not dating Mike as said in "He Could Be the One". Instead she is dating Justin Timberlake, according to an Internet rumor she has 'no idea' who started it. Emily Osment said in a backstage interview that she is more like Lola than Lilly and that she loves Lola's clothes and just wants to keep them. Ashleigh and Molly Luftnagle, Ashleigh played by Emily Osment and Molly played by Miley Cyrus, are not any relation to Lola.