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LEGO

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LEGO

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The LEGO Group is a privately-owned Danish multinational company that manufactures and licenses LEGO brand toys, video games, and theme parks. Though technically a competitor in the theme park industry, LEGO has produced toy lines based on Disney intellectual properties since 1999 and has operated retail stores at Disney theme park resorts since 1997.

Lego toy lines based on Disney intellectual properties include Mickey Mouse, Toy Story, Cars, Pirates of the Caribbean, Marvel Super Heroes, Disney Princess, and perhaps most famously, Star Wars. Lego has produced Star Wars toys since 1999, thirteen years before Disney's acquisition of the franchise. Due to this, Star Wars Miniland attractions appear in several Legoland theme parks. The only other instance of Disney-owned intellectual property existing in a competitor's park is Marvel Super Hero Island at Universal's Islands of Adventure.

The LEGO Store

LEGO operates retail stores worldwide, with several locations at Walt Disney Parks and Resorts:

Trivia

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Start a Discussion Discussions about LEGO

  • Future Disney Lego set ideas

    76 messages
    • Check this out: https://disneyparks.disney.go.com/blog/2016/03/new-lego-minifigures-featuring-iconic-disney-characters-debut-in-may/
    • Yay! Lego Donald at last!

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