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Joseph Kosinski (born May 3, 1974) is an American television commercial and feature film director best known for his computer graphics and computer generated imagery work. He made his big-screen directorial debut with the Tron: Legacy. His previous work has primarily been with CGI related television commercials including the "Starry Night" commercial for Halo 3 and the award-winning "Mad World" commercial for Gears of War.