Disney, it has sold Disney-owned merchandise and partnered with the Walt Disney Company with things like the Disney Collection and Disney Children's Boutique.
- jcpenny.com - Disney Merchandise at JCP
- J.C. Penney to launch Disney store within the store - Dallas Business Journal
- Disney signs on with J.C. Penney to open children’s shops in its stores next fall | Dallas Morning News
- Tragic JC Penney Story Gets a Touch of Disney Magic | Breakout - Yahoo Finance