Arriving visitors enter the Stark Expo, where they can learn the history of Howard Stark, the founder of Stark Industries, before meeting current president Tony Stark, who is introducing a new invention known as the "Iron Wing".  At the expo, guests can experience the history of Stark Industries through inventions by Howard Stark, and into the present day, where Tony Stark is inspiring his team of scientists and engineers to make our lives better, more convenient and safer through technology. At the back of the area, guests can enter the simulator attraction.
The Marvel-themed area also includes a cool interactive “Become Iron Man” experience in Expo Shop, exclusive themed merchandise and an immersive, story-driven character greeting with Iron Man.
In Hall of Legacy, where guest will see a historical collection of historical items, including items from Captain America: The First Avenger, Iron Man & Iron Man 2, The first Flying Vehicle Controller and its "Gravitational Retrograde" engine, the String Reactor Energy Model, the Armored Fantasy Mark I Armor replicas, and the American Captain, exhibited at the World Exposition of Tomorrow in 1943 Shield prototype.
When introduction of the M.A.R.I.A. flight concept car In the science fiction city, a Space Mountain appear. The flying car to the future city, that is meaning Tomorrowland, which is not simply express the meaning of Tomorrowland in the Disney Park, is to the 2015 movie "Tomorrowland" tribute. Related to the fragment to stop, Space Mountain is located in the left position, and the right of the future central city of high-crossing needle-like buildings and flyover, the screen layout and "Tomorrowland" is the same.
From a few Howard Stark introduced in 1974 the history of science and technology exhibition picture, one of the picture that Howard introduced the Arc Reactor, and Walt Disney in 1966 to introduce Disney World, to Epcot theme in the promotional film, a photo to explain the EPCOT exactly the same, take this to Walter proposed the "future city" concept to pay tribute.
In Hall of Protection, there has a "My JARVIS" that feature some codes in the Intelligent system prototype, list below:
Stan Lee made a cameo in the security instructions video before the ride.
A magic coin press machine that look like Dum-E appears in the exit of the ride, which is in the end of the ride that Iron Man said "Ah-ar! No, Dum E! Don't even... Yeah, yeah, that's it! I am turning you into a coin press machine." when Dum-E want to issue an extinguishing agent to the smoldering Iron Man.
A concept image released at the attraction's announcement in October 2013