Ipana was the name of a popular toothpaste product manufactured by Bristol-Myers Company. The wintergreen flavored toothpaste (sodium fluoride, (0.243%). was its active ingredient) reached its peak market penetration during the 1950s in North America. Marketing of Ipana used a Disney-created mascot named Bucky Beaver in the 1950s. Bucky Beaver (voiced by Jimmie Dodd) was the marketing icon and mascot of Ipana commercials from the 1950s. Bucky Beaver's slogan was "Brusha... Brusha... Brusha. Get the New Ipana - it's dandy for your teeth!".
The advert featured in the 1978 hit musical Grease where one character inpersonates it in a scene.