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ImageWorks: The What-If Labs

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ImageWorks is an interactive exhibit area at the Imagination! Pavilion in Epcot at the Walt Disney World Resort in Florida, described in the closing spiel of the original Journey into Imagination as "the creative playground of the future". Originally, the attraction was in the upstairs area of the pavilion in the glass pyramids. After the 1999 refurbishment of the ride, a new ImageWorks was constructed downstairs by the unload for the new attraction, under the name The What-If? Labs, with a new few things to see and do.

The original ImageWorks is still mostly intact, though now used for special events and storage, though late in August 2005, the area started being used for the finale of an interactive Kim Possible activity being tested around Epcot, primarily in the World Showcase.

The ImageWorks has also appeared at Tokyo Disneyland in Japan in the form of a gift shop for MicroAdventure! (Honey, I Shrunk the Audience). All association with Kodak was removed when the company ended its sponsorship of the pavilion in 2010; the only noticeable changes should be the disappearance of Kodak signage throughout the attraction.

ImageWorks (1982-1998)

The original ImageWorks was located on the second floor of the pavilion. It was closed and partially dismantled during the 1998-1999 renovation of the pavilion. Some of the original equipment remains in place, but guests are no longer able to access the second floor.


  • Dreamfinder's School of Drama - Using a bluescreen, guests put themselves into a movie under the direction of Dreamfinder. Choices were a western ("Daring Deputies and the Return of Sagebrush Sam"), a fantasy film ("Enchanted Travelers - Wily Wizard the Cranky King") or a science fiction film ("Acrobatic Astronauts in Galactic Getaway").
  • Pin Screens - Massive Pin Tables
  • Stepping Tones - Guests create music from stepping on color panels.
  • Figment's Coloring Book - Guests color images featuring Figment and Dreamfinder using electric "paintbrush guns".
  • Rainbow Corridor - A large tunnel that featured colored lights that followed the guests as they walked through with each guest getting a different color.
  • Electronic Philharmonic - By the usage of sensors, guests could conduct an orchestra.
  • Kaleidoscopes - Very large kaleidoscopes that could be controlled by the guests.
  • Vibrating Mirrors - An effect that made the guests reflections warp like a funhouse mirror.
  • Voice Activated Lumia - A 6 foot-diameter (1.8 m) sphere that would respond with light effects to the guests' voices or sounds.
  • Bubble Music - In the small pyramid, bubbles were projected on circular screens under the guests control. When they overlap, they would create new colors.

ImageWorks - The "What-If" Labs (1999-present)

This ImageWorks incarnation is located on the first floor of the pavilion, outside the ride exit. The area is directly adjacent to the pavilion's gift shop. It was known as the Kodak "What-If?" Labs from 1999 to 2010 while Kodak sponsored the exhibit. The Kodak name has since been dropped.


  • Stepping Tones - Much like the original, although it now features picture panels making sounds.
  • Figment's Melody Maker - Added in the 2002 refurbishment, guests can cause Figment to play an instrument to the tune of "One Little Spark", changing the pitch by what height Figment is at on the screen.

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Spaceship Earth | Universe of Energy Pavilion | Ellen's Energy Adventure | Mission: SPACE | Test Track | Innoventions | The Seas with Nemo & Friends | Turtle Talk with Crush | The Land | Soarin' | Living with the Land | Circle of Life: An Environmental Fable | Journey into Imagination with Figment | ImageWorks: The What-If Labs

World Showcase

Agent P's World Showcase Adventure | Mexico Pavilion | Gran Fiesta Tour Starring the Three Caballeros | Norway Pavilion | China Pavilion | Reflections of China | Germany Pavilion | Italy Pavilion | The American Adventure | Japan Pavilion | Morocco Pavilion | France Pavilion | International Gateway | United Kingdom Pavilion | Canada Pavilion | O Canada! | IllumiNations: Reflections of Earth | Frozen Ever After


Disney's Yacht Club Resort | Disney's Beach Club Resort & Villas | Disney's BoardWalk Inn | Disney's BoardWalk Villas | Disney's Caribbean Beach Resort

Former Attractions

Kim Possible World Showcase Adventure | Honey, I Shrunk the Audience | Horizons | World of Motion | Wonders of Life | Body Wars | Cranium Command | Journey Into Your Imagination | Universe of Energy | Upstairs Image Works | CommuniCore | IllumiNations 25 | Symbiosis | IllumiNations | Goofy About Health | Magic Journeys | Journey Into Imagination | Tapestry of Nations | Kitchen Kabaret | The Making of Me | Wonders of China | Maelstrom | El Rio del Tiempo | Food Rocks | Captain EO

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