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ImageWorks: The What-If Labs is an interactive exhibit area at the Imagination! Pavilion in Epcot at the Walt Disney World Resort in Florida. The original version of the ImageWorks, known as the "Creative Playground of the Future", was in the upstairs area of the pavilion in the glass pyramids. After the 1999 refurbishment of the ride, a new ImageWorks was constructed downstairs by the unload for the new attraction, under the name The What-If? Labs, also being referred to specifically as Kodak What-If? Labs, when they still sponsored the pavilion.

The ImageWorks has also appeared at Tokyo Disneyland in Japan in the form of a gift shop for MicroAdventure! (Honey, I Shrunk the Audience). All association with Kodak was removed when the company ended its sponsorship of the pavilion in 2010; the only noticeable changes should be the disappearance of Kodak signage throughout the attraction.

Exhibits[]

  • Stepping Tones - Much like the original, although it now features picture panels making sounds.
  • Figment's Melody Maker - Added in the 2002 refurbishment, guests can cause Figment to play an instrument to the tune of "One Little Spark", changing the pitch by what height Figment is at on the screen.
  • Making Faces - Making Faces allowed guests to manipulate pictures of themselves with various wacky features. This ran until 2010, when Kodak left the Pavilion
  • Make-a-Figment - Utilizing the computers for Making Faces, Make a Figment allows guests to create their own Figment of the Imagination by mixing and matching different parts.
  • Meet and Greets - In 2018, a Wreck-It Ralph and Vanellope von Schweetz meet and greet was added to the ImageWorks, under the guise of an Imagination Institute Interdimensional Portal project, presumably to allow for other characters to use the space in the future, however, this was replaced by Figment. Also a meet and greet of Joy from Inside Out was added as well.


v - e - d
New epcot logo
World Celebration
Spaceship EarthImagination! (Journey into Imagination with FigmentImageWorks: The What-If Labs) • Dreamers Point
World Nature
The Land (Awesome Planet Soarin' Around the WorldLiving with the Land) • The Seas (The Seas with Nemo & FriendsSeaBaseTurtle Talk with CrushMr. Ray's Pop QuizBruce's Shark ChallengeFinding Dory's Friends) • Journey of Water, Inspired by Moana

Seasonal: Living with the Land: Merry and Bright Nights

World Discovery
Mission: SPACETest TrackWonders of Xandar (Guardians of the Galaxy: Cosmic Rewind) • PLAY! (Animation Academy (Opening in 2024))
World Showcase
Mexico Pavilion (Gran Fiesta Tour Starring the Three Caballeros) • Norway Pavilion (Frozen Ever After) • China Pavilion (Reflections of ChinaWondrous China (Opening in 2024)) • Germany PavilionItaly PavilionThe American AdventureJapan PavilionMorocco PavilionFrance Pavilion (Impressions de FranceBeauty and the Beast Sing-AlongRemy's Ratatouille Adventure) • International GatewayUnited Kingdom Pavilion (Mary Poppins (Opening in 2024)) • Canada Pavilion (Canada: Far and Wide) • DuckTales World Showcase Adventure
Resorts
Disney's Yacht Club ResortDisney's Beach Club ResortDisney's BoardWalk ResortDisney's BoardWalk VillasDisney's Caribbean Beach ResortDisney's Riviera Resort
Current Entertainment
Luminous: The Symphony of Us
Former Attractions and Entertainment
Future World
Universe of EnergyJourney Into Imagination (Journey Into ImaginationUpstairs Image WorksMagic JourneysCaptain EO) • Imagination! (Honey, I Shrunk the AudienceCaptain EO TributeJourney Into Your Imagination) • Ellen's Energy AdventureHorizonsWorld of MotionWonders of Life (Body WarsCranium CommandGoofy About HealthThe Making of Me) • CommuniCoreThe Land (SymbiosisKitchen KabaretFood RocksCircle of Life: An Environmental Fable) • SplashtacularThe Living SeasInnoventions

World Celebration
Odyssey (The EPCOT Experience Center)
World Showcase
China Pavilion (Wonders of China) • Norway Pavilion (Maelstrom) • Mexico Pavilion (El Rio del Tiempo) • Canada Pavilion (O Canada!) • Epcot ForeverHarmoniousIllumiNationsIllumiNations 25IllumiNations: Reflections of EarthThe Soul of JazzAgent P's World Showcase AdventureKim Possible World Showcase Adventure
Seasonal: Millennium VillageTapestry of Nations

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