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Hasbro Inc. (formerly Hassenfeld Brothers) is an American multinational toy and board game company. It is one of the largest toy makers in the world and was founded by Henry, Hilal, and Herman Hassenfeld in 1923. Although not owned by Disney, the company became a Disney major licensee in 1954. Disney toys produced by Hasbro include those based on Marvel, Star Wars, Disney Princess, Frozen, and Descendants.


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