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One of the longest sponsors in Disneyland history, Goodyear sponsored the PeopleMover for its entire 28-year-long run, from July 2, 1967, to August 21, 1995. The PeopleMover's propulsion system was made up of a series of electric motors in the track every nine feet, each with a rotating Goodyear tire to propel the trains forward. Goodyear's involvement with the PeopleMover was also evident in the design of the attraction's logo, which was designed in the same typeface of the Goodyear logo.