- “Now you’re just being ridiculous; only good guys win medals, and you, sir, are no good guy!”
- ―Gene to Wreck-It Ralph[src]
The mayor of the Nicelanders in the film, Gene is the most prominent and openly hostile towards Ralph. Gene is contentious, strict, pushy and outspoken. He carries a heavy grudge against Ralph, and consistently antagonizes him and excludes him from activities. Despite his pompous attitude and issues owning up to his mistakes, Gene is a self-proclaimed man of his word; he allows Ralph to live in the penthouse after he returns home with a medal. At the end of the film, it is seen that he and Ralph have made ammends, and in the tie-in comic 'Wrecking Party', the two even seem to become friends.
Like other Nicelanders, Gene is characterized by his short, squat stature and his blocky movements and proportions. He has a round face that is large in relation to his small, pudgy body. He has fair skin, beady blue eyes, a large nose, short black hair, and a thick black mustache. Gene typically wears an indigo cardigan over a white suit, with a matching blue tie; however, at the 30th anniversary party, he wore an entirely white outfit.
On the 30th anniversary of their game, Gene, Felix, and the Nicelanders are celebrating in the penthouse, along with many video game characters such as Sonic and Pac-Man. Just then, Gene answers the door, believing it to be another guest. Instead, he finds Ralph. Gene warns the others who fear Ralph will wreck the party. They tell Felix to send him off, but the bashful hero indirectly invites him in. When the furious Gene begins to ostracize Ralph, the bad-guy quickly begins to lose his temper. Ralph asks Gene if winning a medal will earn him respect, and Gene declares that if he won a medal, the entire penthouse would be handed over to him. Gene then declares that Ralph winning a medal would never occur anyway because he's just the bad-guy who wrecks the building, causing Ralph to crush the cake in anger, proving Gene right. The bad-guy then leaves the party to find and earn a medal.
The next day, a young girl prepares to play the game, but Ralph is nowhere to be found. Mr. Litwak, the owner of the arcade, places an out of order sign on the cabinet, unfortunately telling the player the game will be unplugged in the morning if it can't be fixed. Gene and the Nicelanders run into a panic until Q*Bert arrives and tells them Ralph's gone to Hero's Duty. Felix goes to save him but never returns, prompting the Nicelanders to flee to Game Central Station. Gene stays behind for one last martini when Ralph suddenly arrives with a medal. Gene explains that because of Ralph's absence, the game has been put out of order and is scheduled to be unplugged in the morning. Gene then gathers his belongings and heads out, handing over the keys to the penthouse over to Ralph, as promised.
Fortunately, The next day, Ralph and Felix return and the game is saved. Gene and the Nicelanders, finally realizing how important Ralph is, begin to treat their bad-guy much better, even giving him his own cake. Gene is also seen attending Felix and Sergeant Calhoun's (the lead character in Hero's Duty) wedding, shown to be perplexed by all of the soldiers aiming rifles at the center window of the church (Unaware of the tragedy that struck at Calhoun's last wedding).
- In the opening 8-bit cutscene for the Fix-It Felix, Jr. game, Gene is the Nicelander that gets thrown out of the window by Ralph. Being thrown out of the building by Ralph for years on end could explain Gene's deep animosity towards Ralph.
- He also gets blown out of the building by a bomb planted by one of the Q-Bert villains at the end of the movie.
- Gene's voice actor, Raymond Persi, also worked on the film as a Storyboard Artist and as the voice of the Zombie at Bad-Anon.
- According to Nicelander Mary, Gene's favorite cake flavor is rum cake.
- During the movie, he shows some similarity with Taffyta Muttonfudge, because she is faced with Vanellope, telling that she will never be a racer because she is only a glitch that always will exist, while he tells Ralph will never be a hero, because he is only a villain that always will destroy the building.
- Gene evidently likes martinis, as he is shown with a drink in his hand in nearly every scene he appears.
- Gene was confused to be the movie's main antagonist of the film.
- Gene was the Nicelander who was the meanest to Ralph.
- According to the videogame tie-in, Gene also owns copies of a Macarena record.