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Leo Burnett Agency created the Freddy ad campaign for 7-Up and its sponsorship of Disney’s prime time Zorro TV series. The Disney studio made the commercials and designed the character (essentially a hybrid of Panchito and the Aracuan Bird from The Three Caballeros).
He gave viewers lessons about how to plan successful parties and picnics by having a plenty of 7-Up on hand. Fresh-Up Freddie often was dressed in human clothes. Freddie also appeared in Zorro 1957 series commercial intermissions. Here, he was put against Pete the Cat. Fresh-Up Freddie also had a minor merchandise of his own.