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18:03, August 12, 2015
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Embargoed until 14th November: Sam the Eagle takes his job on the crumpet production line very seriously ensuring the crumpets are a ‘hole’ lot bigger on the set of Warburtons new ad, which sees the loveable Muppets gang team up with the family bakers to launch the first ever Giant Crumpets! Deliciously thick and fluffy and designed to fit perfectly inside your toaster, Giant Crumpets are a great treat for any time of day. The best just got bigger!
The TV ad premieres tonight, during The X Factor on ITV.