He is a harsh buisness man. He does not tolerate thefts and even threatened to cut off Jasmine's hand when she took an apple to feed a hungry child, but couldn't pay for it. He is paranoid, refusing to acknowledge Aladdin even after he begins dating Jasmine and hates it when people interfere with him selling his products.
He appears briefly in the movie where Jasmine takes an apple from his stand to give to two hungry children. He asks angrily if she has money to pay and when she says she doesn't but she knows the sultan, he attempts to cut her hand off before Aladdin intervenes. He pretends she is his mentally handicapped sister and sneakily takes an apple from his stand and gives it to him, making it seem like Aladdin is giving him a new apple in exchange for the one Jasmine took. He lets them off until he sees that Abu stole more of his apples and yells at them, but they escape. Farouk reappears with his belly drummed by Genie, and he isn't seen again for the rest of the film.
He appears a few times throughout the series selling fruit and water. In "Web of Fear", Aladdin saves him but he is ungrateful, telling him he took long enough. Later he leads an army of the villagers against the Unkbuut, only to learn they are good and claims that he knew all along they were good (an obvious lie as he refused to believe Jasmine when she said they were good, saying she was under their spell). In "Power to the Parrot", he gladly takes one of the jewels Iago is offering for free to everyone but Genie intervenes saying Iago is abusing his powers as a genie (which Genie lent him to prove who was the better genie) before Farouk tosses him away. He later throws rotten fruit at Iago as everything he has done has backfired. In "Poor Iago", he sells water at exorbitant prices during a drought.
- He was the boss in the Aladdin Super Nintendo video game, in the fourth level.