Etch is a red 1970's Etch A Sketch pad. Etch is able to draw quickly and, not surprisingly, very well. Such sketches include guns, portraits of Buzz, Woody, and Al, hangman nooses, and even semi-complicated maps. This is his only way of communication as he is unable to talk. Etch's way of moving around is by waddling, like Mr. Spell and See 'n Say do. Etch usually lives in Andy's toy box, but on rare occasions he can also be seen living on top of Andy's bookshelf.
Etch was shown to be good friends with Woody in the beginning of Toy Story, frequently engaging in quick gun duels with him. Woody described Etch as having the "fastest knobs in the west." Etch appears at the staff meeting before Andy's birthday party in shock that his party was moved to that day, even though Andy's birthday was not until the following week. Woody explained to all the toys that Andy's mother wanted to have the party before they move to their new house.
When Hamm alerted the toys that the birthday guests had arrived, Etch, along with basically every other toy except Woody, ran to the window to see what kind of sized presents his friends were bringing, in fear that Andy might get bigger toys and that they would all be given away. Etch also watched in amazement when Buzz flew around the bedroom on Andy's model plane, not knowing that the plane was keeping Buzz in the air.
After Buzz was introduced, Etch took a liking to him like the rest of Andy's toys. When Woody saw him making a drawing of Buzz, he immediately shook Etch up to erase it and then threw him aside. Later, when Woody got in trouble for accidentally knocking Buzz out of a bedroom window, Mr. Potato Head had Etch draw a hangman noose and threatened to hang him. This proved possible that Etch may have been one of the many toys that went against Woody and saw him as guilty for knocking Buzz out of the window, or Potato Head simply had him draw the noose.
During the middle of the film, Etch did not appear very often, as it was shown that he was packed away in moving boxes along with RC, Sarge and the Green Army Men. However, when Woody attempted to save Buzz with RC, Etch attacked him, along with all the others, and proceeded to throw Woody out of the moving van, after thinking that Woody was trying to "murder" RC by kicking him out of the van. Etch is last seen celebrating with the other toys after throwing Woody out of the van. He isn't seen again throughout the rest of the film after this.
- “Etch, draw that man in a chicken suit.”
- ―Buzz Lightyear, during a Crime Scene Investigation
In Toy Story 2, Etch was first seen helping Woody find his hat, along with the rest of Andy's toys. When the Davis' have their yard sale, Etch, along with the rest toys panicked in fear that they would be sold.
When Woody was stolen, Etch helped Buzz, Hamm and the others by drawing Woody's kidnapper. At first, the toys struggled in figuring out who the thief was and had Etch draw several men who are possible suspects. However, after Buzz figured out the abbreviated letters on the man's license plate, Etch, told by Buzz, drew the man in the chicken suit, revealing it to be Al McWhiggin of Al's Toy Barn, upon his own and everyone else's shock. When Rex and the other toys surfed through television channels to find the location of the store, Etch was seen watching with them, and then drew a very elaborate map on how to get there.
After the toys returned home from their mission, they stood on Andy's bed to await his arrival back home. They used Etch, who drew a message "Welcome home, Andy" to welcome Andy back home. Etch last appeared one more time at the end of the film when the toys listened to Wheezy sing "You've Got a Friend in Me", using Mike the Microphone as a karaoke machine.
- “We've lost friends along the way... Wheezy... and Etch...”