Ernie (better known as Ice) is the other of Max Dennison's High School bullies alongside Jay in Hocus Pocus. Like Jay, he addresses Max as "Hollywood". He steals Max's shoes when Max says he does not have cash or bud for either him or Jay. Ice later steals candy from trick-or-treaters with Jay. At the beginning, Max confronts Jay and Ice once again. This time, they ask him about his costume which happens to be a "Little Leaguer" as referred by Max's sister, Dani. At that moment, Ice forces Dani to pay a toll in order for her to pass by him, but Max stops him giving candy. The Sanderson Sisters later abduct the two bullies and lock them up in cages from the ceiling their cottage after Mary smells the shoes. Jay refers to the sisters as "chicks" at that same moment. After the Sanderson Sisters disappear off the face of the Earth at dawn, both Ice and Jay are still in cages at the cottage. They sing songs including "Row, Row, Your Boat" to fill in time before any citizen of Salem will release them from their imprisonment.
Ernie shows his nickname, Ice, printed on the back of his head.