Ernesto De la Cruz is a character from the upcoming Disney/Pixar film Coco. He is a famous singer and musician who dazzled audiences with his good looks and his charm, and was a source of Mexican pride due to his strong morals and his standing up for his fellow Mexicans. After dying of unspecified reasons, he resides as a soul in the Land of the Dead. Miguel's quest in the movie is to find Ernesto in the Land of the Dead.
Ernesto De la Cruz is Miguel's idol and the most famous musician in the history of Mexico. Revered by fans worldwide until his untimely death, the charming and charismatic musician is even more beloved in the Land of the Dead.
Ernesto's last name, De la Cruz, is a reference to another Pixar character, Cruz Ramirez.