- “I am El Machismo. Bigger than big! Badder than bad! It's time I showed you what me time is all about!”
- ―El Machismo
El Machismo is often harsh, since he can be cruel toward some people depending on if they had upset him or he intends to challenge them, as shown when he was cross with Chick Hicks for failing to get him to win his race against Lightning McQueen. Occasionally, El Machismo likes to say particular words and their comparative form together, like "bigger than big", "badder than bad", and "faster than fast".
However, at times, he does a smoother side, such as during his apology to McQueen.
El Machismo uses a blue livery which includes the logo of the Hostile Takeover Bank, Chick's racing team. In addition, he has the racing number #13 painted white, plus orange diamond shapes across his doors and hood. His front fenders have light blue diamond shapes and Re-Volting stickers on them, and his doors even have Nitroade stickers on them.
When Chick Hicks takes part in the Race-O-Rama, he seeks help from El Machismo to win a race against his chief rival Lightning McQueen at Autovia. Before his race, El Machismo assures McQueen and Sarge that it will be time he does "me time", a term that McQueen is confused about. El Machismo tries his best to win the race, but McQueen has it under control, since he knew he had to customize himself for racing off-road. Outraged, El Machismo blames Chick and the Motor Co. factory for not making himself fast enough, and demands for bigger equipment.
Later, El Machismo notices how bad he had behaved toward McQueen, and together, he, Candice and Stinger apologize to McQueen after he wins the Race-O-Rama. Furthermore, El Machismo compliments him on his racing, describing him as "badder than bad, faster than fast". McQueen accepts the apology, inviting him and the others to come to the Doc Hudson Racing Academy.