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You're the best of the best, E.
―Bob Parr regarding Edna


Edna "E" Mode is a supporting character from Disney/Pixar's 2004 film, The Incredibles and its 2018 sequel. She is a fashion designer for superheroes.

Background

Personality

Edna has created custom-made original outfits for superheroes since the "glory days", proclaiming that she designs for gods. It is apparent that she feels infinitely superior to all other fashion designers in the world, as she shows anger knowing that Elastigirl got a new outfit from a rival designer, and demands to be Mr. Incredible, Elastigirl, and Frozone's exclusive designer "throughout the known universe and until the end of time" in return for looking after Jack-Jack for a day. She shows much disregard toward runway boutiques and modern fashion models, claiming that she had recently returned from a fashion event in Milan after designing clothing for them, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

She is very talented and as demanding of others as she is of herself. She is also shown to have a constant desire to create and design new things. She runs away with ideas, such as when Bob Parr asks her for a simple repair in his old suit, which she immediately deems a "hobo suit" and replaces it, as well as creates new suits for the rest of his family. She has particular hatred of superhero capes, having learned from experience the potential dangers of wearing the clothing item. Edna also seems not to be concerned with the past, saying "it distracts from the now," and is not very emotional. This is evident when Helen is crying over the thought that her husband might be cheating on her or in danger, and instead of comforting her, Edna smacks her with a newspaper and orders her to pull herself together.

Unlike with Bob, Edna seems to hold a close friendship with his wife Helen. Although she only recognized her when she gave her superhero name, Edna immediately perked up and eagerly invited her over to show off the family's new hero outfits. She also openly invites Helen to return soon, claiming that she "enjoys (their) visits", while she only told Bob, somewhat gruffly, that his suit would be ready soon.

Abilities

Though it never occurred to others how Supers got their suits or suspect Edna of having a power, Edna's most notable trait is her fashion designs, which extends to creating supersuits for them. Edna uses technology to create the suits so they can accommodate the powers of the Supers who wear them.

Her intellect, however, proves to have some difficulties. Though Edna creates suits for all Supers, she sometimes has trouble making them adjust to a Super's abilities. An example is shown when Edna stated Violet's suit was tricky, as she created a sturdy material that makes it invisible like she does.

Appearances

The Incredibles

Edna is a half-Japanese, half-German, short fashion designer and auteur. She is known for calling everyone "Dahling" ("darling").

Edna first appears attending the wedding of Mr. Incredible and Elastigirl sitting on the frontmost bench of the chapel between Rick Dicker to her left and Gazerbeam to her right.

Edna has created custom-made original outfits for superheroes since the "glory days", saying that she used to design for gods. It is apparent that she feels infinitely superior to all other designers in the world and shows much disregard toward runway boutiques and modern fashion models, claiming that she had gone to Milan to design clothing for the supermodels, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

Edna is called out of a 15-year period of imposed retirement to repair damage to Bob's supersuit, and ends up producing a series of completely new, matching outfits for the entire Parr family. For safety reasons, she is very insistent on not including capes in the new design, mainly because any superhero who had a cape ended up killed or trapped. This proves to be a foreshadowing as to the final fate of the villain.

Later, when Bob's wife Helen discovers that a rip of his super-suit has been mended, she suspects Edna. She contacts Edna, wanting to talk about the suit, and Edna insists that she come see her almost immediately. Helen goes to Edna's mansion, where Edna reveals that she has designed super-suits for the entire family, adding that each suit is equipped with a homing device. As Helen desperately wants to find out her husband's whereabouts, Edna hands her a device that gives her his exact location. When Helen finds out that Bob is on a faraway island, she breaks down in tears, in fear that she is losing the man she loves. Edna then whacks Helen on her head with a newspaper, demanding that she pull herself together, go confront the troubles he is facing, fight, and win, now that she knows where he is.

Incredibles 2

In the sequel, Edna first appears after a sleep-deprived Bob shows up with Jack-Jack. Edna is furious that Elastigirl is wearing a costume made by a different designer (Alexander Galbaki) but still lets Bob in. Bob tells her he needs her to look after Jack-Jack. At first, Edna refuses on the grounds that she's not a babysitter. However, when she sees Jack-Jack's powers for herself she instantly complies. The next day, Bob comes to pick Jack-Jack up. Edna reveals that she made a new suit for Jack-Jack so Bob can look after him without losing his sleep. Edna puts him in the chamber to demonstrate. Edna reveals that the suit is connected to a data pad that lets Bob know when Jack-Jack is about to use his powers. She then continues the demo with a gigantic cookie. This makes Bob scream "OH NO! COOKIES! I GOTTA GET COOKIES!" Edna informs him that any solution involving cookies will result in Jack-Jack transforming into the demon baby, a revelation she recalls learning painfully. Edna prediction proves true when Jack-Jack transforms into a red monster and uses his Combustion power. Edna has Bob hit the tracker which makes Jack-Jack's suit put out the fire with a flame retardant made of blackberry lavender which Jack-Jack can eat. After the demo is over, Bob thanks Edna and takes Jack-Jack home, and in return she demands that she be his, Elastigirl's, and Frozone's exclusive designer "throughout the known universe and until the end of time" and claims she'll watch Jack-Jack anytime and for free.

Other appearances

An animated Edna (voiced live by Brad Bird) presented Best Costume Design ― with Pierce Brosnan ― at the 77th Annual Academy Awards.

Printed media

Edna's sole appearance in the comic series was during the "Terror from Beneath" story arc, when Dash asks her for help in defeating an approaching race of aliens (though this all turns out to be a hypnosis-induced dream).

The comic also introduces her brother Doc Sunbright, who is the only medical doctor that is licensed to work with superheroes. He first appears in the first story arc "Family Matters" when Bob goes to him out of concern for his weakening powers and makes several more appearances in later stories. Sunbright was also present for the birth of Jack-Jack Parr, having delivered the child while at the same time trying to keep the Confederacy of Crime from looting his office.

Gallery

Wiki
The Disney Wiki has a collection of images and media related to Edna Mode.

Trivia

  • She is one of the few female characters voiced by a male, as director Brad Bird is male. However, she is voiced by female voice actresses in some language versions of The Incredibles, Including the Arabic version.
  • Brad Bird originally had Lily Tomlin in mind for the part. However, Tomlin declined after she heard the idea Bird had and recommended that he himself was ideal to voice the character.
  • Edna was originally like a normal sized human, but she was changed to be small in size when Teddy Newton scribbled this concept.
  • Given the light amount of James Bond references in the movie, Edna's nickname E might be a reference to the characters Q or M.
    • Her cameo appearance in the 77th Academy Awards was shared with Pierce Brosnan who famously played James Bond himself in the mid-1990s and early 2000s (and was even accompanied by the famous Bond theme when he was introduced on-stage), Brosnan had left the role by the time the Awards took place.
  • Contrary to popular belief, Edna Mode is not based on Edith Head, a famous fashion designer with similar appearance and mannerisms.[2]
  • Her surname "Mode" is both German and Dutch for "fashion".

References

  1. "LEGO The Incredibles Announced, First Gameplay Detail Revealed". IGN. Retrieved on March 28. 2018.
  2. Brad Bird on Twitter


v - e - d
The Incredibles Logo
Media
Films: The IncrediblesIncredibles 2Jack-Jack Attack

Soundtrack: The IncrediblesIncredibles 2
Video Games: The IncrediblesThe Incredibles: When Danger CallsThe Incredibles: Rise of the UnderminerKinect Rush: A Disney/Pixar AdventureDisney INFINITYDisney Crossy RoadLEGO The IncrediblesDisney Emoji BlitzDisney Heroes: Battle Mode
Books: Boom! StudiosThe Art of The IncrediblesDisney's Wonderful World of ReadingA Real Stretch: An Elastigirl Prequel Story

Disney Parks
Disney Animation BuildingIncredicoasterStitch and Friends Summer Surprise

Entertainment: Disney's Showtime SpectacularPixar Playtime PalsSuper Party TimeThe Incredibles' Challenge
Restaurants: Jack Jack’s Cookie Num Nums
Parade: Jubilation!Mickey's Storybook ExpressPaint The Night ParadePixar Play ParadePixar Water Play Street Party!Stitch's Summer Dance Bash
Firework: Together Forever: A Pixar Nighttime Spectacular
Christmas: La Parade de Noël Disney

Characters
The Incredibles: Bob ParrHelen ParrViolet ParrDash ParrJack-Jack ParrLucius BestEdna ModeKari McKeenSyndromeMirageGazerbeamTony RydingerRick DickerThe UnderminerGilbert HuphBomb VoyageBernie KroppHoney BestRusty McAllister

Incredibles 2: VoydWinston DeavorEvelyn DeavorAmbassador Henrietta SelickBrickRefluxKrushauerScreechHe-LectrixScreenslaverRocky
Comics: XerekMezmerellaRollergrrlThe Unforgivables

Locations
MetrovilleEdna's MansionParr ResidenceNomanisan IslandNew Urbem
Objects
IncredimobileManta JetOmnidroid v.8Omnidroid v.9Omnidroid v.10ElasticycleHypno-goggles
See Also
The Science Behind PixarPixar in a BoxSupers


v - e - d
Disney infinity logo
Games
Disney INFINITYDisney INFINITY: 2.0 EditionDisney INFINITY: 3.0 Edition
Playable Characters
Disney INFINITY: Jack SparrowMr. IncredibleSulleySorcerer MickeyLightning McQueenWoodyMaterBuzz LightyearMike WazowskiRandall BoggsHector BarbossaDavy JonesElastigirlDash ParrViolet ParrSyndromeJohn ReidTontoJack SkellingtonPhineas FlynnPerry the PlatypusJessieWreck-It RalphVanellope von SchweetzRapunzelElsaAnnaHolley ShiftwellFrancesco Bernoulli

Disney INFINITY: 2.0 Edition: Iron ManCaptain AmericaHulkBlack WidowThor OdinsonHawkeyeNick FuryLoki LaufeysonMaleficentMeridaSpider-ManVenomIron FistNovaGreen GoblinRocket RaccoonGrootStar-LordGamoraDrax the DestroyerStitchTinker BellAladdinJasmineDonald DuckBaymaxHiro HamadaFalconYonduSam FlynnQuorra
Disney INFINITY: 3.0 Edition: YodaUltronLuke SkywalkerFa MulanAnakin SkywalkerLeia OrganaHan SoloAhsoka TanoDarth VaderDarth MaulObi-Wan KenobiFinnReyPoe DameronKylo RenJoySadnessAngerFearDisgustMinnie MouseOlafChewbaccaHulkbuster Iron ManEzra BridgerKanan JarrusGarazeb OrreliosSabine WrenBoba FettSpotJudy HoppsNick WildePeter PanBalooCaptain America - The First AvengerBlack PantherVisionAnt-ManAliceMad HatterTimeDory

Non-Playable Characters
Disney INFINITY: HammRexSlinky DogEmperor ZurgJoshamee GibbsPintel and RagettiEdna ModeRick DickerMirageLuigiRamoneFloChick HicksThe KingGuidoFinn McMissileCarla VelosoTractorsArtScott "Squishy" SquibblesTerri and Terry PerryDon Carlton

Disney INFINITY: 2.0 Edition: WaspCaptain MarvelAnt-Man (Hank Pym)SifMODOKFrost GiantsIron PatriotWinter SoldierMysterioDoctor OctopusBlack CatWhite TigerPower ManJ. Jonah JamesonCosmo the SpacedogThe CollectorThe WitchPleakleyGolden Harp
Disney INFINITY: 3.0 Edition: R2-D2C-3POJabba the HuttJar Jar BinksMace WinduPadmé AmidalaKing CandyMarshmallowYokaiBattle DroidsMarlinBruceAnglerfishSeagullsHankDestinyBaileyJellyfish

Objects
Cruella's carRatcatcherPumpkin CoachLightsaberDarkwing Duck's gas gunBlack PearlIdentity DiscPlasma Blaster Mark ICandy KartKing Candy's Royal RacerPizza Planet truckRecognizerLight RunnerPixar BallThe Jolly Roger (Disney Parks version) • The Electric Mayhem BusBaseball Launcher