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You're the best of the best, E.
―Bob Parr regarding Edna

Edna "E" Mode is a character from Disney/Pixar's film The Incredibles and its 2018 sequel Incredibles 2. She is a fashion designer for superheroes.

Background

Personality

Edna has created custom-made original outfits for superheroes since the "glory days", proclaiming that she designs for gods. It is apparent that she feels infinitely superior to all other fashion designers in the world, though not in an ego-maniacal sense, and shows much disregard toward runway boutiques and modern fashion models, claiming that she had recently returned from a fashion event in Milan after designing clothing for them, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

She is very talented and as demanding of others as she is of herself. She is also shown to have a constant desire to create and design new things. She runs away with ideas, such as when Bob Parr asks her for a simple repair in his old suit, which she immediately deems a "hobo suit" and replaces it, as well as creates new suits for the rest of his family. She has particular hatred of superhero capes, having learned from experience the potential dangers of wearing the clothing item. Edna also seems not to be concerned with the past, saying "it distracts from the now," and is not very emotional. This is evident when Helen is crying over the thought that her husband might be cheating on her or in danger, and instead of comforting her, Edna smacks her with a newspaper and orders her to pull herself together.

Unlike with Bob, Edna seems to hold a close friendship with his wife Helen. Although she only recognized her when she gave her superhero name, Edna immediately perked up and eagerly invited her over to show off the family's new hero outfits. She also openly invites Helen to return soon, claiming that she "enjoys (their) visits", while she only told Bob, somewhat gruffly, that his suit would be ready soon.

Abilities

Though it never occurred to others how Supers got their suits or suspect Edna of having a power, Edna's most notable trait is her fashion designs, which extends to creating supersuits for them. Edna uses technology to create the suits so they can accommodate the powers of the Supers who wear them.

Her intellect, however, proves to have some difficulties. Though Edna creates suits for all Supers, she sometimes has trouble making them adjust to a Super's abilities. An example is shown when Edna stated Violet's suit was tricky, as she created a sturdy material that makes it invisible like she does.

Appearances

The Incredibles

Edna is a half-Japanese, half-German, short fashion designer and auteur. She is known for calling everyone "Dahling" ("darling").

Edna first appears attending the wedding of Mr. Incredible and Elastigirl sitting on the frontmost bench of the chapel between Rick Dicker to her left and Gazerbeam to her right.

Edna has created custom-made original outfits for superheroes since the "glory days", saying that she used to design for gods. It is apparent that she feels infinitely superior to all other designers in the world and shows much disregard toward runway boutiques and modern fashion models, claiming that she had gone to Milan to design clothing for the supermodels, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

Edna is called out of a 15-year period of imposed retirement to repair damage to Bob's supersuit, and ends up producing a series of completely new, matching outfits for the entire Parr family. For safety reasons, she is very insistent on not including capes in the new design, mainly because any superhero who had a cape ended up killed or trapped. This proves to be a foreshadowing as to the final fate of the villain.

Later, when Bob's wife Helen discovers that a rip of his super-suit has been mended, she suspects Edna. She contacts Edna, wanting to talk about the suit, and Edna insists that she come see her almost immediately. Helen goes to Edna's mansion, where Edna reveals that she has designed super-suits for the entire family, adding that each suit is equipped with a homing device. As Helen desperately wants to find out her husband's whereabouts, Edna hands her a device that gives her his exact location. When Helen finds out that Bob is on a faraway island, she breaks down in tears, in fear that she is losing the man she loves. Edna then whacks Helen on her head with a newspaper, demanding that she pull herself together, go confront the troubles he is facing, fight, and win, now that she knows where he is.

Printed Media

Edna's sole appearance in the comic series was during the "Terror from Beneath" story arc, when Dash asks her for help in defeating an approaching race of aliens (though this all turns out to be a hypnosis-induced dream).

The comic also introduces her brother Doc Sunbright, who is the only medical doctor that is licensed to work with superheroes. He first appears in the first story arc "Family Matters" when Bob goes to him out of concern for his weakening powers and makes several more appearances in later stories. Sunbright was also present for the birth of Jack-Jack Parr, having delivered the child while at the same time trying to keep the Confederacy of Crime from looting his office.

Cameos

An animated Edna (voiced live by Brad Bird) presented Best Costume Design -- with Pierce Brosnan -- at the 77th Annual Academy Awards.

Gallery

Screenshots

The Incredibles

Incredibles 2

Miscellaneous

Trivia

  • She is one of the few female characters voiced by a male, as Brad Bird is male. However, she is voiced by female voice actresses in some language versions of The Incredibles.
  • Brad Bird originally had Lily Tomlin in mind for the part. However Tomlin declined after she heard the idea Bird had, and recommended that he himself was ideal to voice the character.
  • Edna was originally be like a normal sized human, but she was changed to be small in size when Teddy Newton scribbled this concept.
  • Given the light amount of James Bond references in the movie, Edna's nickname E might be a reference to the characters Q or M.
    • Her cameo appearance in the 77th Academy Awards was shared with Pierce Brosnan who famously played James Bond himself in the mid-90s and early 2000s (and was even accompanied by the famous Bond theme when he was introduced on-stage), Brosnan had left the role by the time the Awards took place.
  • Contrary to popular belief, Edna Mode is not based on Edith Head, a famous fashion designer with similar appearance and mannerisms.[1]
  • Her surname "Mode" is German for "fashion".

References

  1. Brad Bird on Twitter


v - e - d
The Incredibles Logo
Media
The Incredibles/Soundtrack/Video GameIncredibles 2Jack-Jack AttackBoom! StudiosThe Incredibles: When Danger CallsThe Incredibles: Rise of the UnderminerKinect Rush: A Disney/Pixar AdventureDisney INFINITYThe Art of The IncrediblesDisney's Wonderful World of Reading
Disney Parks
Art of AnimationDisney Animation BuildingIncredicoasterStitch and Friends Summer Surprise

Entertainment: Disney's Showtime SpectacularIncredibles Super Dance PartyPixar Playtime PalsThe Incredibles' Challenge
Parade: Jubilation!Paint The Night ParadePixar Play ParadeStitch's Summer Dance Bash
Firework: Together Forever: A Pixar Nighttime Spectacular
Christmas: La Parade de Noël Disney

Characters
The Incredibles: Bob ParrHelen ParrViolet ParrDash ParrJack-Jack ParrLucius BestEdna ModeKari McKeenSyndromeMirageGazerbeamTony RydingerRick DickerThe UnderminerGilbert HuphBomb VoyageBernie KroppHoney BestRusty McAllister

Incredibles 2: VoydWinston DeavorEvelyn DeavorAmbassador
Comics: XerekMezmerellaRollergrrl

Locations
MetrovilleWestern View Junior HighBob Parr's HouseEdna's MansionNomanisan Island
Objects
IncredimobileManta JetOmnidroid v.8Omnidroid v.9Omnidroid v.10Pixar Ball
See Also
The Science Behind PixarPixar in a BoxSupers


v - e - d
Disney-Infinity
Games
Disney INFINITYDisney INFINITY: 2.0 EditionDisney INFINITY: 3.0 Edition
Playable Characters
Disney INFINITY: Jack SparrowMr. IncredibleSulleySorcerer MickeyLightning McQueenWoodyMaterBuzz LightyearMike WazowskiRandall BoggsHector BarbossaDavy JonesHelen ParrDash ParrViolet ParrSyndromeJohn ReidTontoJack SkellingtonPhineas FlynnPerry the PlatypusJessieWreck-It RalphVanellope von SchweetzRapunzelElsaAnnaHolley ShiftwellFrancesco Bernoulli

Disney INFINITY: 2.0 Edition: Iron ManCaptain AmericaHulkBlack WidowThor OdinsonHawkeyeNick FuryLoki LaufeysonMaleficentMeridaSpider-ManVenomIron FistNovaGreen GoblinRocket RaccoonGrootStar-LordGamoraDrax the DestroyerStitchTinker BellAladdinJasmineDonald DuckBaymaxHiro HamadaFalconYonduSam FlynnQuorra
Disney INFINITY: 3.0 Edition: YodaUltronLuke SkywalkerFa MulanAnakin SkywalkerLeia OrganaHan SoloAhsoka TanoDarth VaderDarth MaulObi-Wan KenobiFinnReyPoe DameronKylo RenJoySadnessAngerFearDisgustMinnie MouseOlafChewbaccaHulkbuster Iron ManEzra BridgerKanan JarrusGarazeb OrreliosSabine WrenBoba FettSpotJudy HoppsNick WildePeter PanBalooCaptain America - The First AvengerBlack PantherVisionAnt-ManAliceMad HatterTimeDory

Non-Playable Characters
Disney INFINITY: HammRexSlinky DogEmperor ZurgJoshamee GibbsPintel and RagettiEdna ModeRick DickerMirageLuigiRamoneFloChick HicksThe KingGuidoFinn McMissileCarla VelosoTractorsArtScott "Squishy" SquibblesTerri and Terry PerryDon Carlton

Disney INFINITY: 2.0 Edition: WaspCaptain MarvelAnt-Man (Hank Pym)SifMODOKFrost GiantsIron PatriotWinter SoldierMysterioDoctor OctopusBlack CatWhite TigerPower ManJ. Jonah JamesonCosmo the SpacedogThe CollectorThe WitchPleakleyGolden Harp
Disney INFINITY: 3.0 Edition: R2-D2C-3POJabba the HuttJar Jar BinksMace WinduPadmé AmidalaKing CandyMarshmallowYokaiBattle DroidsMarlinBruceAnglerfishSeagullsHankDestinyBaileyJellyfish

Objects
Cruella's carRatcatcherPumpkin CoachLightsaberDarkwing Duck's gas gunBlack PearlIdentity DiscPlasma Cannon Mark ICandy KartKing Candy's Royal RacerPizza Planet truckRecognizerLight RunnerPixar BallThe Jolly Roger (Disney Parks version) • The Electric Mayhem BusBaseball Launcher