The first package, labeled "Disney Magic-I", was released to syndication in September 1986. The package included 25 films, including classics like Dumbo, Treasure Island, 20,000 Leagues Under the Sea, The Absent-Minded Professor, Babes in Toyland, and Mary Poppins, as well as recent films like Never Cry Wolf, Splash, and the Disney Channel film The Undergrads. By the end of 1987, the package was sold in 156 markets, representing 92% of the U.S. population, and was one of the top three movie packages in the national ratings in its first year.
In August 1987, a second package, labeled "Disney Magic-II", premiered in syndication. This package was more Touchstone-flavored than the first, and contained films like Stakeout and The Color of Money. At the same time, an all-Disney companion package called "Disney Treasure-I" was released, and contained 14 films, including Old Yeller.