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Disney Interactive Media Group

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The Disney Interactive Media Group (DIMG, pronounced DIMM-GEE), also known as Disney Interactive and formerly known as the Walt Disney Internet Group, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.


Internet Group

The company Starwave merged with Infoseek and was later sold to The Walt Disney company in 1999. The new entity, Walt Disney Internet Group (WDIG), developed the portal. In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones. In late 2007, WDIG purchased IParenting Media's websites.

Interactive Media Group

On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group. In 2009, DIMG's Disney Online unit purchased multiple websites from Kaboose. These websites include,,, and In July 2010, Disney Interactive purchased Playdom for $563.2 million. In October 2010, two co-Presidents were named for DIMG, John Pleasants and James Pitaro, with orders to make the company profitable. In January 2011, DIMG closed its Propaganda Games game studio and lay off another 200 later in the month. On February 18, 2011, DIMG purchased Togetherville, a pre-teen social network. In November 2011, DIMG purchased Babble Media Inc., owners of, an early parenting advice and blogging site. Also in February, Disney purchased Finland based, Rocket Pack, a game development company with a plugin free game development system. In April 2012, the Group announced three web series targeted towards mothers: "Moms of", "That's Fresh" "Thinking Up."


  • Disney Interactive Studios
    • Rocket Pack
  • Disney Online Studios produces immersive, online virtual worlds such as Disney Club Penguin, Pirates of the Caribbean Online, and The World of Cars Online, based on the Disney*Pixar franchise.
  • Disney Mobile
  • Playdom produces a portfolio of casual games for social networks such as Facebook and MySpace.
  • Disney Online
    • Disney Family Network websites - also called Mom and Family Portfolio
    • DigiSynd, social media marketing
    • Take180 -Disney's YouTube channel

External links

This page uses content from the English Wikipedia. The article or pieces of the original article was at Disney Interactive Media Group. The list of authors can be seen in the page history. As with Disney Wiki, the text of Wikipedia is available under the GNU Free Documentation License.

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