The Disney Divas is a sub franchise of the Disney Villains. Its official name is the Disney Divas of Darkness. The group consists of the Evil Queen, Maleficent, Ursula, Cruella De Vil, Mother Gothel and Queen of Hearts. The merchandise consists of pins, statutes and most recently Designer dolls found here. The dolls are set to be released in September 2012 along with other items such as mugs, journals and nail polish. Although not apart of the official lineup Yzma, Lady Tremaine, Madame Medusa and Madam Mim have appeared on certain merchandise.