He’s an all-star player on the school’s tourney team (the prep school’s choice sport), and uses his charm and good looks to try and get what he wants. He begins dating Princess Audrey, Aurora's daughter, after Prince Ben declares his love for Mal.
Despite being labeled as a "hero", he is a spoiled bully, as evidenced by him manipulating Evie's crush on him into getting her to do his homework. During the Family Day event, he gangs up on Ben and the villain kids after Queen Leah, Audrey's grandmother, blames Mal for what happened to her family based simply on her resemblance to Maleficent. At Ben's coronation, Chad witnesses all the drama on the sideline along with Doug, Audrey, and Lonnie. When Maleficent casts a freezing spell upon the entire hall, Chad is holding onto a frightened Doug. At the end of the movie, he is seen dancing with Lonnie to celebrate Auradon's new king, seeming to have established peace with the villain kids.
According to Doug, "Chad inherited the charm, but not a lot of their there.", implying that Chad is actually quite dense. This would explain why he manipulated Evie into doing his homework and had trouble remembering where his cellphone was.
Chad feigns friendliness with Jay, then trips him, causing him to fall hard on the ground and bruise his face. After hearing about it, Ben confronts him about it and asks him to stop giving the villain kids a hard time. Ben drags Chad up in the early morning to travel to his home, Charmington, in order to investigate the incidents occurring around Auradon (unseasonal weather occurrences, earthquakes, spotting of a dragon and a snake). However, because the mission is secret, he merely lets Chad think it was to go over plans with the Grand Duke about a ball.
He later apologizes to Jay.
- Chad has supposedly dated and flirted with Anxelin, Ariel's niece, and Audrey.
- Chad's style of bullying may be inspired after several debates around his mother's original story. Cinderella did not have to do anything beyond showing up at the ball and relying on the work and talents of others.
- Smilarly to how Chad got Evie to do his homework and then turned against her when she was no longer of any gain to him. Chad apparently did not inherit (or wasn't taught) any of this mother's kindness.