Bradley Uppercrust III is the main antagonist of Disney's 2000 animated sequel, An Extremely Goofy Movie. He is the leader of the Gamma fraternity at Max Goof's college, and a selfish X-Games athlete who only aims for his "own" victory, not caring how many Gammas will be left behind or even killed. He wants only the most skilled competitors to be in his team, excluding the others he dubs "clowns".
Bradley can best be described as very greedy, selfish, vain, egotistical, manipulative, rude, obnoxious, and extremely arrogant, as he only considers himself a winner while he views everyone else--including his own Gamma members--as total losers. He is also a very dirty cheater doing such things as adding jet packs onto his skateboards to make his team go faster. Also, he is very fame-hungry as he has big popularity with everyone, including P.J. and Bobby.
By the climax, Brad becomes so obsessed with winning the X-Games, that he is perfectly willing to severely injure or even kill his opponents to ensure his victory. When one of his cheating attempts backfires and ends with his right hand man Tank trapped in the burning X-Games logo, Brad just callously ignores the accident and continues the race.
Despite being extremely selfish and a dirty cheater, Bradley is not a sore loser because he conceded defeat and even agreed to be Max's towel boy, but Max calls off the bet because Brad has to deal with Tank, who then gives the traitorous jerk his well-deserved comeuppance.
Role in the film
Bradley is first seen when Max, P.J and Bobby were in a car, and saw the Gamma house, where Brad is seen on the front porch with crowds of other dogs surrounding him. When Max and the others were seen skateboarding, Bradley and the Gammas followed them to the Coffee shop. He offered Max to join their fraternity, only for his offer to be rejected when the Gammas picked on P.J. and Bobby. He quickly became Max's enemy and placed a wager about the X-Games; the losing team becomes towel boys for the winning team. Max accepted the wager. During class, he would often pick on Max (especially when Goofy came bursting in).
Later, while Max and his friends were practicing skateboarding, Brad notices Goofy having good moves (though it was unintentional) and had Goofy join the Gammas. During the qualifying round, he placed a mini-rocket under Goofy's skateboard and while Max was skateboarding, he flashed a light into Max's eyes. And after Goofy decides to leave the fraternity to help support his son, Brad had him thrown out. When Goofy sneaks back into the house to return his Gamma badge, he overhears Bradley and the Gammas boasting of their plans to cheat in the competition.
During the X-Games, Bradley had the other members of the Gammas cheat for him to ruin the other teams' chances of winning. After Brad and Max's teams made it into the finals, he had P.J. flying off in the sky to force the other team to forfeit. This unexpected turn of events causes Max to realize that Goofy was telling the truth about Bradley's cheating. However, Max was able to convince Goofy to step in and help him beat Bradley and win the X-Games. While he was racing, Bradley attempted various cheats, including having his teammates blocking the road, moving a hay bale so the racers would go cross country, and having Tank throw him past the other team. Soon after, Goofy stumbled towards Brad and bumped into them sending them both flying.
Near the finish line, although Tank was in the lead, Bradley was unwilling to let anyone but himself cross the finish line and pulls out a remote control to activate one last cheat. To stop Bradley, Goofy throws his horseshoe at his face, but as Bradley falls to the ground, his chin hits the button that has Max and Tank blasted towards the X-Games wire and fabric logo, causing it to crash on top of them and set on fire. Ignoring the accident, Brad continues the race but Max and Goofy help Tank escape. Goofy and Tank released themselves from the skateboard to give Max enough speed, and Max beats Brad to the finish line, winning the competition.
In the end, Bradley conceded defeat, shook Max's hand, showed good sportsmanship and even agreed to be Max's towel boy, but Max calls off the bet because Brad has to deal with Tank. Tank then turns on Brad for betraying him and then slingshots him towards the X-Games blimp flying overhead. As he was not seen or mentioned again after the incident, it's unknown whether he was possibly murdered by it or not.
- The DVD subtitles for the movie oddly parse his name as "Bradley Uppercrust the Third".
- When revealing his plans to cheat with the other members of his group (an action overheard by Goofy when he was returning his badge out of common courtesy after being kicked out), Bradley is seen with his head in front of a pair of horns, (combined with the fire darkening to a red color) making him resemble Satan and acting as further symbolism of his wicked nature.
- Bradley is a rare Disney villain who doesn't fall but rises to his defeat.
- Bradley, despite being a dog, is bare-skinned like a human instead of furred like a canine.
- Bradley loathes being called "Brad"
- In the climax, Goofy hits a horsehsoe at him and it is shown to hit his neck, but it somehow injures him in the eye. In addition, Bradley loses a tooth.