Rose, bullying Jake another students, pulling pranks, dumping Rose for Jasmine at the school dance, dating any other girls at school
Failing class, the dark, his secrets exposed
Powers and abilities
Get suspended from middle school and unable to graduate 8th grade because he pulled a prank on Principal Rotwood.
"Oh rest assured my friend, she is." "That's right, The Bradster makes Home Ec home excellent!" "Game Off, Losers!" "Oh yeah, The Bradster worth every penny." "Oh there's goes my cue, too bad to missed yours, LOSER!"
He is one of the premier football players at Millard Fillmore Middle School, where he is a school bully and plays the role of the popular "dumb jock". He usually thinks he is a hot shot, but at some points he just utterly fails.
He is two years older than Jake Long, making him 16 because he was held back twice in elementary school for failing 3rd grade.
Jake is frequently the target of Brad's abuse. Usually by him flaunting something, such as a car, a large wad of money, etc., in Jake's face. However, Jake almost always manages to get even either by himself or because of Brad's own actions backfiring.
He is very egotistical, constantly referring to himself as "The Bradster". He was a major foil to Jake getting a chance to spend time with Rose during school. He once took Rose on a date but dumped her for Jasmine, a girl Jake took to that dance unaware that she was a Nix. Afterwards, he is oblivious to the fact she no longer likes him. He always tries to steal Rose away from Jake whenever they show up, but Rose has probably not forgiven him for ditching her for Jasmine, or the dance gave her an opportunity to see Brad's true personality.
It seems that Brad hides his fears and embarrassing secrets like his fear of the dark and dreaming of becoming a ballerina with his tough-guy attitude.
His father is a police officer and much like his son, picks on other people, including Jonathan Long.