Like Br'er Fox and Br'er Bear, Br'er Rabbit speaks in a Deep South accent, complete with much of their dialect and quirks of speech, and wears stereotypical lower-class African-American clothing of the time. He is portrayed as being something of a scallywag and is not quite as clever as he thinks he is, which, along with his arrogance and being overconfident, is the reason for him getting trapped in the first place - but he's still quite smart enough to outwit Br'er Fox and Br'er Bear.
In the film, Uncle Remus tell tales of Brer Rabbit and his enemies Brer Fox and Brer Bear. Brer Rabbit lives out most of his roles in the story book. In one of the stories, Brer Fox and Brer Bear attempt to use the Tar Baby to capture and eat Brer Rabbit. Brer Rabbits gets stuck inside, but eventually escapes by Brer Fox throwing him into a briar patch which ends in peculiar results. In one of the other stories. Brer Rabbit is captured by Brer Fox and Brer Bear and nearly eaten until he tricks them into taking him to his "Laughing Place".
Brer Rabbit makes numerous cameo appearances in the animated series House of Mouse.
His most notable cameo is in the first episode "The Stolen Cartoons", where Mickey Mouse reminds everyone of the House of Mouse rules. As one of the rules, Mickey says "No villainous schemes", at which point Brer Fox and Brer Bear stop themselves from catching Brer Rabbit.
Brer Rabbit also appears briefly in Mickey's Magical Christmas: Snowed in at the House of Mouse and Mickey's House of Villains.
Video Game Appearances
Brer Rabbit appears in the game as an unlockable meet-and-greet character outside the entrance to Splash Mountain in Critter Country, after the player helps Brer Fox lure him out of hiding. When the player reaches out their arms for a hug, Brer Rabbit will leap into the player's arms and hug them.
Brer Rabbit also serves as the player's guide in the Splash Mountain mini-game. Br'er Rabbit and the player pay a visit to Br'er Fox's house, where Br'er Rabbit tricks his foes into believing that he tripped and fell down and is now helpless in front of their door. Br'er Fox and Br'er Bear rush out only to find a "present". Ignoring Br'er Fox's warnings that it's most likely one of the rabbit's tricks, Br'er Bear eagerly opens it to discover a beehive, although he doesn't realize it's a hive until the bees come out and attack. Br'er Fox and Br'er Bear then start chasing after Br'er Rabbit and the player, but the two villains are ultimately foiled.
A statue of Brer Rabbit can be seen at the Magic Kingdom in front of in the Hub in front of Cinderella Castle. He is most commonly seen at Walt Disney World (usually at Disney's Animal Kingdom and Magic Kingdom) and Tokyo Disneyland, but is rarely seen at Disneyland and Disneyland Paris.
Brer Rabbit stars in the popular attraction Splash Mountain. The ride features a 50 ft drop as its climax and features dozens of animatronics of characters from Song of the South, most notably Brer Rabbit.