The series follows Frankie and Paige, two teenage best friends who post songs and videos on the Internet. After hitting 10,000 subscribers on their Vuuugle channel Bizaardvark (a portmanteau of the words "bizarre" and "aardvark"), they are accepted into the Vuuugle studios, where they make their videos while also having to share them with other "Vuuuglers".
- Frankie Wong (Madison Hu) is one star of Bizaardvark who plays the keyboard and piano.
- Paige Olvera (Olivia Rodrigo) is the other star of Bizaardvark who plays the guitar. In the episode "Unboxing", it is revealed that Paige takes mixed martial arts class when she wants some alone time.
- Dirk Mann (Jake Paul) is the star of Dare Me Bro, where he takes dare requests that he performs.
- Amelia Duckworth (DeVore Ledridge) is the star of Perfect Perfection with Amelia who details about fashion.
- Bernard "Bernie" Schotz (Ethan Wacker) is a friend of Frankie and Paige who becomes their agent.
- Liam (Johnathan McClain) is the son of Vuuugle's creator who speaks to the Vuuuglers through a robotic TV screen.
- Angelo (Jimmy Fowlie) is Amelia's personal assistant who doesn't talk much, especially when Amelia tends to cut him off in his responses. In the episode "Pretty Con", it is revealed by Amelia that Angelo resigned from working for Amelia in order to finish med school and work in doctor-less countries.
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