The comics took place during Belle's stay at Beast's castle, more specifically an unknown period after Beast, at Lumiere's suggestion, gave Belle his library. Until Issue 7 (or Issue 8 if one counts flashbacks), the comics (with the exception of issue #6) both focus on Belle's stay at the castle as well as events occurring at the village (the latter mostly regarding Gaston trying to find a way to impress Belle, with the Bimbettes trying to get him to focus on them instead of Belle), either at real time or, in the case of Issues 5 and 8, via flashback. Starting with Issue 7 until Issue 10, flashbacks to Belle's time with her father were showcased, and Issue 11 and 13 also showcased flashbacks to the Beast and the servants time as humans. It is not to be confused with a similarly-titled 4-issue story arc for the X-Men franchise, and is usually referred to in official Marvel materials as Volume 2 to distinguish it.
Some elements in the comic series were later included in the Broadway musical (most notably Wardrobe's backstory as being a former Opera Diva).