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To build a better world sometimes means tearing the old one down. And that makes enemies.
―Alexander Pierce[src]

Alexander Pierce is a member of the World Security Council and a senior leader within S.H.I.E.L.D. But unknown to S.H.I.E.L.D., he is also a high-ranked member of HYDRA. He served as the main antagonist of Captain America: The Winter Soldier.

Appearances

Captain America: The Winter Soldier

Alexander Pierce is a high ranking HYDRA member who has infiltrated the World Security Council. Before the events of the film, during a mission in Bogota, Pierce met SHIELD agent Nick Fury, who saved several lives including his daughter. Surprised by Fury's actions, Pierce went on to appoint Fury as the director of SHIELD.

Several years later, the HYDRA influence over SHIELD has increased, and a trio of Helicarriers are built under 'Project Insight.' They were meant to form a SHIELD security network to protect the world. But secretly, HYDRA wanted to use them to kill and target over 20 million people that were selected by HYDRA scientist Arnim Zola's algorithm, which means that any individual that posed a threat for HYDRA would be irrelevant to HYDRA's new world order.

After his discovery of a SHIELD arsenal by Georges Batroc, which was really planned by Fury, Pierce initiated the Winter Soldier to assassinate him. But after an attack by the Winter Soldier, Fury retreated to Steve Rogers' apartment and tells him not to trust anyone because he realizes that SHIELD has been compromised before (seemingly) being fatally shot by the Winter Solider.

Following the apparent death of Fury, Pierce meets with Rogers and thinks that he has hidden something. Pierce afterwards sends agent Brock Rumlow and his team to capture Rogers, who rendezvous with Black Widow for help. He assigns the Winter Soldier a new objective to assassinate Captain America and Romanoff. After an investigation on HYDRA sleeper agent Jasper Sitwell for the real point behind 'Project Insight', Captain America, Black Widow, and their ally Falcon get captured by SHIELD, but it turns out they get rescued.

Proceeding with his plot, Pierce meets with the World Security Council members to activate 'Project Insight'. But unknown to him, Rogers and his team infiltrate the Triskelion and they reveal HYDRA's true motives motivating every good SHIELD agent to stand up against Pierce, Rumlow, and his STRIKE team. As Captain America and Falcon infiltrate the Helicarriers, they change the targets according to Zola's algorithm and turn the Helicarriers into the targets. While this goes on, Black Widow rescues the hostage World Council members and forces Pierce to help her and the seemingly alive Nick Fury to unlock every SHIELD/HYDRA secret and upload them all to the Internet.

After the destruction of the Helicarriers and HYDRA's secrets are released on the Internet, Pierce uses a small remote-controlled incendiary device to kill the other council members and threaten Black Widow, which was his way of forcing Fury to let him flee. But Black Widow disables the explosive, which gives Fury the opportunity to shoot him dead. Pierce's dying words are "Hail HYDRA."

Agents of S.H.I.E.L.D.

A younger Pierce makes an appearance in the show during a flashback to 1989. During this year, Pierce sent two agents to release Werner Reinhardt, a former member of HYDRA that was sentenced to life imprisonment by Agent Carter.

Trivia

  • In the comics, Pierce is a much younger field agent. Robert Redford let slip that he accepted the role because he wanted to portray a villain; it turns out the movie version of Alexander Pierce is a combination of the Alexander Pierce from the comics and Aleksander Luvkin, the man responsible for the creation of the Winter Soldier.[1]
  • In an interview with USA Today, Samuel L. Jackson revealed that Alexander Pierce is a member of the World Security Council, but was not present during The Avengers.

Gallery

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Media
Movies: The AvengersIron Man 3Thor: The Dark WorldCaptain America: The Winter SoldierGuardians of the GalaxyAvengers: Age of UltronAnt-ManCaptain America: Civil WarDoctor StrangeGuardians of the Galaxy Vol. 2Spider-Man: HomecomingThor: RagnarokBlack PantherAvengers: Infinity WarAnt-Man and the WaspCaptain MarvelAvengers 4InhumansSpider-Man 2Guardians of the Galaxy Vol. 3Spider-Man 3

TV Shows: Agents of S.H.I.E.L.D.Agent CarterDaredevilJessica JonesLuke CageIron FistThe DefendersCloak and DaggerInhumansDamage ControlRunawaysNew WarriorsMarvel Studios: Assembling a UniverseMarvel 75 Years: From Pulp to Pop
Marvel One-Shots: Item 47Agent CarterAll Hail the King
Books: The Avengers Movie StorybookThe Art of Marvel's The AvengersThe Avengers: Assemble!The Avengers: Battle Against LokiIron Man 3 Junior NovelSuits of ArmorIron Man Fights BackThor: The Dark World Junior NovelThor: The Dark World Movie StorybookThor: The Dark World: Warriors of the RealmsHeroes of AsgardCaptain America: The Winter Soldier: Falcon Takes FlightCaptain America: The Winter Soldier Reusable Sticker BookCaptain America: The Winter Soldier – The Movie StorybookCaptain America: The Winter Soldier: Rescue at Sea
Video games: Marvel Avengers: Battle for EarthIron Man 3: The Official GameDisney INFINITY: 2.0 EditionDisney INFINITY: 3.0 EditionMarvel: Contest of ChampionsMarvel: Avengers AllianceMarvel vs. Capcom series (Marvel vs. Capcom: Infinite)
Soundtracks: The AvengersIron Man 3 • Thor: The Dark World • Captain America: The Winter SoldierGuardians of the Galaxy: Awesome Mix Vol. 1

Disney Parks
Ant-Man RideGuardians of the Galaxy - Mission: BREAKOUT!Guardians of the Galaxy Epcot RideIron Man ExperienceIron Man Tech ShowcaseMarvel's Mission: Dimensions of DangerSuper Hero HQ

Entertainment: Avengers Training InitiativeGuardians of the Galaxy: Awesome Dance Off!Marvel Comic Academy
Shops: Expo Shop
Firework: Disney Movie MagicWorld of Color: Celebrate!

Characters
Heroes: Iron ManBlack WidowCaptain AmericaThor OdinsonHulkHawkeyeFalconWar MachineStar-LordDrax the DestroyerGamoraRocket RaccoonGrootScarlet WitchQuicksilverVisionHank PymScott LangDaredevilJessica JonesLuke CageIron FistDoctor StrangeSpider-ManBlack PantherCaptain MarvelPunisherTrish WalkerJeri HogarthMisty KnightColleen WingMantisBlack BoltMedusaCrystal

Villains: WhiplashJustin HammerRed SkullLoki LaufeysonThanosAldrich KillianTrevor SlatteryEric SavinMalekithAlgrimThe Winter SoldierAlexander PierceCrossbonesArnim ZolaThe OtherNebulaRonan the AccuserCollectorUltronFranklin HallLeaderAbominationBaron StruckerEllen BrandtThe KingpinKilgraveBaron ZemoCottonmouthBlack MariahShadesDiamondbackBaron MordoKaeciliusBride of Nine SpidersEgo the Living PlanetAyeshaTaserfaceThe VultureShockerTinkererMaximusHela
Agents of S.H.I.E.L.D. characters: SkyeGrant WardLeo FitzJemma SimmonsMelinda MayJohn GarrettMichael PetersonAce PetersonChan Ho YinMiles LydonVictoria HandAkela AmadorRainaElliot RandolphIan QuinnLoreleiAudrey NathanAgent KoenigAntoine TriplettMockingbirdAbsorbing ManIsabelle HartleyLance HunterDaniel WhitehallCalvin ZaboRobert GonzalesAlphonso MackenzieLincoln CampbellGordonYo-YoGhost RiderHolden RadcliffeJeffrey Mace
Other characters: Nick FuryPhil CoulsonMaria HillJ.A.R.V.I.S.Virginia PottsJane FosterErik SelvigMaya HansenHarley KeenerOdin BorsonHeimdallVolstaggHogunFandralSifHarold HoganPeggy CarterSharon CarterSenator SternDarcy LewisFriggaBorRhomann DeyYonduKorathCarinaRaelHope Van DyneVice President RodriguezHoward the DuckGarthan SaalCosmo the SpacedogEdwin JarvisCassandra LangStickAncient OneClaire TempleChristine PalmerHoward StarkAunt MayBetty BrantValkyrieMichelle

Episodes
Agents of S.H.I.E.L.D.

Season One: "Pilot" • "0-8-4" • "The Asset" • "Eye Spy" • "Girl in the Flower Dress" • "FZZT" • "The Hub" • "The Well" • "Repairs" • "The Bridge" • "The Magical Place" • "Seeds" • "T.R.A.C.K.S." • "T.A.H.I.T.I." • "Yes Men" • "End of the Beginning" • "Turn, Turn, Turn" • "Providence" • "The Only Light in the Darkness" • "Nothing Personal" • "Ragtag" • "Beginning of the End"
Season Two: "Shadows" • "Heavy is the Head" • "Making Friends and Influencing People" • "Face My Enemy" • "A Hen in the Wolf House" • "A Fractured House" • "The Writing on the Wall" • "The Things We Bury" • "...Ye Who Enter Here" • "What They Become" • "Aftershocks" • "Who You Really Are" • "One of Us" • "Love in the Time of HYDRA" • "One Door Closes" • "Afterlife" • "Melinda" • "The Frenemy of My Enemy" • "The Dirty Half Dozen" • "Scars" • "S.O.S."
Season Three: "Laws of Nature" • "Purpose in the Machine" • "A Wanted (Inhu)man" • "Devils You Know" • "4,722 Hours" • "Among Us Hide..." • "Chaos Theory" • "Many Heads, One Tale" • "Closure" • "Maveth" • "Bouncing Back" • "The Inside Man" • "Parting Shot" • "Watchdogs" • "Spacetime" • "Paradise Lost" • "The Team" • "The Singularity" • "Failed Experiments" • "Emancipation" • "Absolution" • "Ascension"
Season Four: "The Ghost" • "Meet the New Boss" • "Uprising" • "Let Me Stand Next to Your Fire" • "Lockup" • "The Good Samaritan" • "Deals With Our Devils" • "The Laws of Inferno Dynamics • "Broken Promises" • "The Patriot" • "Wake Up" • "Hot Potato Soup" • "BOOM" • "The Man Behind the Shield" • "Self Control" • "What If..." • "Identity and Change" • "No Regrets" • "All the Madame's Men" • "Farewell, Cruel World!" • "The Return" • "World's End"

Agent Carter
Season One: "Now is Not the End" • "Bridge and Tunnel" • "Time and Tide" • "The Blitzkrieg Button" • "The Iron Ceiling" • "A Sin to Err" • "Snafu" • "Valediction"
Season Two: "The Lady in the Lake" • "A View in the Dark" • "Better Angels" • "Smoke & Mirrors" • "The Atomic Job" • "Life of the Party" • "Monsters" • "The Edge of Mystery" • "A Little Song and Dance" • "Hollywood Ending"

Songs
Shoot To ThrillBlue (Da Ba Dee)Trouble ManHooked on a FeelingSpirit In The SkyCherry BombCome and Get Your LoveI Want You BackEscape (The Piña Colada Song)Ain't No Mountain High EnoughGo All The WayMoonage DaydreamI'm Not In LoveFooled Around and Fell in LoveO-o-h ChildMagicLive To RiseI've Got No StringsLeft Hand FreeMr. Blue SkyThe ChainBorn to Be Wild • Inmigrant Song
Weapons/Objects
Captain America's ShieldMjolnirTesseractChitauri ScepterIron Man (armor)ExtremisIron LegionIron Patriot (armor)AetherInfinity StonesCentipede0-8-4Berserker StaffWidow's BiteEXO-7 FalconOrbUniversal WeaponGravitoniumPym ParticlesDivinerVibraniumInfinity GauntletWeb-Shooters
Vehicles
S.H.I.E.L.D. HelicarrierQuinjetValkyrieMilanoThe BusDark AsterLola
Organizations/Groups
The AvengersChitauriStark IndustriesS.H.I.E.L.D.A.I.M.AsgardiansDark ElvesFrost GiantsHYDRAWorld Security CouncilGuardians of the GalaxyNova CorpsKreeSakaaransRising TideCentipede GroupCybertekXandariansStrikeRavagersThe InhumansThe HandDefenders
Locations
New York (state)New YorkAvengers TowerAsgardCalcuttaIndiaStuttgartGermanyNine RealmsLondonEnglandProject P.E.G.A.S.U.S.Tony Stark's MansionTriskelionXandarMorag • Guest House • The HubKnowhereShawarma PalaceSanctuaryHong KongEgoNew Avengers Facility

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