The name Acme became popular for businesses by the 1920s, when alphabetized business telephone directories such as the Yellow Pages began to be widespread. There were a flood of businesses named Acme (some of these still survive).
The film attempted to explain Acme's inner workings in detail. The movie's plot is centered on the murder of Marvin Acme, the founder of Acme Incorporated. Many of the film's scenes involve Acme products, and the climactic scene of the film is set in the Acme factory. The Acme Corporation also appeared to produce non-Toonish devices, and had a company slogan: "If it's Acme, it's a gasser."